
Episode #249
Meet Monthlies Small Org Winner: Magical Creatures Sanctuary | How Authentic Storytelling on Social Media Built a Monthly Giving Program
If you've ever wondered what's possible with zero full-time paid staff and zero development budget, this episode is for you. Magical Creatures Sanctuary is a 100% volunteer-run farmed animal rescue on Hawaii Island that cares for more than 100 rescued animals, and today, 48% of their individual donor revenue comes from recurring gifts, with an 83% donor retention rate. Executive Director Jill Vanderhoef joins me to break down their Adopt a Magical Creature sponsorship program and how even a $5 monthly gift can create meaningful stability. Plus, Jill shares EXACTLY what’s working for them on Instagram and TikTok and why emotional connection, before-and-after storytelling, and paying attention to the questions your audience is already asking can help create content that brings supporters closer to your mission. Resources & Links Learn more about Magical Creatures Sanctuary and follow them on Instagram and TikTok . This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up by August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind , is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

