Mobile Dev Memo Podcast

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

Mobile Dev Memo Podcast is a business podcast hosted by MobileDevMemo, with 184 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

MobileDevMemo hosts Mobile Dev Memo Podcast, a business show with 184 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #29

  Season 7, Episode 29: AI's impact on the labor market (with Brian Albrecht)

  Aug 19, 202651 minS7

  On this week's episode of the podcast, I am joined by Brian Albrecht , the Chief Economist at the International Center for Law and Economics. We explore the complex intersection of generative AI and labor economics, alongside a deep dive into the regulatory and economic implications of personalized pricing models. The podcast is tethered to two articles that Brian recently published: You are not a horse , from his Substack, Economic Forces ; and Eliminate ‘personal pricing’ and you risk harming consumers , which he published as an op-ed in the Financial Times . Among other things, we discuss: Whether humans will face the same economic obsolescence as horses after the introduction of the internal combustion engine How the redistribution of consumer savings from automated services creates new employment opportunities in diverse service sectors If the historical stability of labor's share of income can survive the rapid advancement of generative artificial intelligence What long-term productivity gains from previous technological revolutions reveal about the potential economic trajectory of modern AI Why government policy responses to automation might inadvertently hinder productivity by imposing restrictive taxes on data and computation How personalized pricing models actually improve market efficiency by reducing the deadweight loss associated with traditional discounting methods When the public's perception of fairness in pricing conflicts with the economic reality of supply and demand for scarce resources Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠ ⁠INCRMNTAL⁠⁠⁠ . True attribution measures incrementality, always on. ⁠Branch ⁠ . Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising . The Mobile Dev Memo podcast is available on: Spotify YouTube Apple Podcasts

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  Episode #28

  Season 7, Episode 28: Digital Advertising's M&A Resurgence (with Maor Sadra)

  Aug 12, 202647 minS7

  On this week's episode of the podcast, I am joined by Maor Sadra , the co-founder and CEO of INCRMNTAL , to discuss the current cycle of M&A in digital advertising and the industry-wide shift toward intelligence-based measurement. Maor is well-positioned to discuss this topic, as INCRMNTAL was recently acquired by Smartly . Maor and I analyze how acquisitions are moving away from simple inventory reach toward deeper integration of data, identity, and causal signal. Among other things, we discuss: Why causal measurement is becoming a strategic necessity for large-scale creative and media optimization platforms How the transition from legacy to AI-first companies creates opportunities for consolidation across the advertising stack Whether enterprise clients will prioritize deep domain expertise over general machine learning capabilities when selecting partners If the recent investment in AppsFlyer signals a permanent shift toward a collaborative industry-wide attribution infrastructure What the rise of zero-click platforms like ChatGPT means for traditional performance marketing metrics and models How e-commerce and retail media giants are leveraging CTV acquisitions to challenge established advertising platforms When the current wave of AI-labeled startups will face the reality of high-volume performance requirements Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠ ⁠INCRMNTAL⁠⁠⁠ . True attribution measures incrementality, always on. ⁠Branch ⁠ . Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising . The Mobile Dev Memo podcast is available on: Spotify YouTube Apple Podcasts

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  Episode #27

  Season 7, Episode 27: Applying AI to human intimacy (with Offer Yehudai)

  Aug 4, 202643 minS7

  On this week's episode of the podcast, I am joined by Offer Yehudai , the co-founder of Arya , to discuss the intersection of artificial intelligence and human intimacy. We explore the development of AI-driven companions designed to improve relationship health and the delicate balance between automation and human expertise. Among other things, we discuss: Whether the lack of human judgment in AI interactions encourages users to share more intimate personal details Why a hybrid model combining automated intelligence with human oversight remains necessary for maintaining consumer trust in sensitive topics like intimacy What role long-term contextual memory plays in developing sophisticated AI tools that truly understand complex human dynamics If the current explosion of low-quality AI applications will lead to a permanent erosion of consumer confidence How utility app developers can leverage community roll-ups to achieve sustainable growth in a competitive advertising market When the integration of commerce and physical products will become a standard component of digital wellness subscriptions Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠ ⁠INCRMNTAL⁠⁠⁠ . True attribution measures incrementality, always on. Xsolla⁠ . With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics. ⁠Branch ⁠ . Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising . The Mobile Dev Memo podcast is available on: Spotify YouTube Apple Podcasts

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  Episode #26

  Season 7, Episode 26: Demystifying open source MMM (with Michael Kaminsky)

  Jul 28, 202648 minS7

  On this week's episode of the podcast, I am joined by Michael Kaminsky , co-founder and co-CEO of Recast . We explore the rise of open-source Marketing Mix Modeling (MMM) tools and the challenges of measuring modern ad spend. Among other things, we discuss: Whether open-source MMM libraries like Robyn and Meridian are truly unbiased tools or subtle instruments for big tech self-grading How marketers can effectively evaluate the accuracy of MMM outputs through techniques like parameter recovery and predictive forecasting Why smaller, performance-driven brands might actually find more value in last-touch attribution than in complex econometric modeling If the inherent uncertainty in MMM estimates makes them fundamentally incompatible with the fast-paced feedback loops of digital advertising What role generative AI and large language models play in democratizing access to sophisticated marketing data science analysis When a brand should transition from simple attribution methods to a multi-layered approach involving incrementality and econometric modeling How the shift toward CTV and non-trackable channels is forcing a resurgence in probabilistic measurement frameworks like MMM Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠ ⁠INCRMNTAL⁠⁠⁠ . True attribution measures incrementality, always on. Xsolla⁠ . With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics. ⁠Branch ⁠ . Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising . The Mobile Dev Memo podcast is available on: Spotify YouTube Apple Podcasts

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  Episode #25

  Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)

  Jul 21, 202646 minS7

  On this week's episode of the podcast, I am joined by Ananya Sen and Saharsh Agarwal to discuss their research on the impact of Google's AI Overviews on web publisher traffic. We explore the results of their field experiment, currently in pre-print , which utilized a custom browser extension to measure how generative search results influence outbound clicks and user satisfaction. The results of the field experiment suggest a significant reduction in traffic for certain queries, challenging the narrative that these interfaces only filter out low-quality interactions. We dive into the implications for the broader web ecosystem, including the risks posed to smaller publishers and the role of data licensing deals. Among other things, we discuss: How generative search interfaces might fundamentally alter the symbiotic relationship between search engines and the publishers who provide their data Whether the removal of low-quality clicks truly compensates publishers for the overall decline in traffic driven by AI-generated summaries What happens to smaller publishers when major outlets secure exclusive data licensing deals that prioritize their content in search results Why AI Mode represents a potential endpoint for search that could essentially eliminate outbound traffic for a majority of queries Whether the long-tail of the internet can survive a transition where search engines become information destinations rather than mere conduits Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠ ⁠INCRMNTAL⁠⁠⁠ . True attribution measures incrementality, always on. Xsolla⁠ . With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics. ⁠Branch ⁠ . Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising . The Mobile Dev Memo podcast is available on: Spotify YouTube Apple Podcasts

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