Monetize Media

An in-depth look at the business of building, growing, and monetizing newsletters. The show for creators who want to monetize their newsletter audience, and business owners who want to generate commerce through newsletter content. Hosted by veteran digital media entrepreneur Kyle Scott, who built and sold a local media business for $25 million, and now operates a network of hyperlocal news websites and newsletters on Beehiiv.New episodes every week.

Monetize Media is a business podcast hosted by Unknown Host, with 29 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Monetize Media, a business show with 29 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #25

  LOL Newsletters Aren't Dead

  Jan 17, 202530 minS0

  <p>In this episode, Kyle Scott discusses the current state of newsletters, responding to Sam Parr's claims that the medium is dead and saturated. He argues that while some areas may be competitive, there are still ample opportunities in niche markets and local newsletters. He compares the newsletter space to blogging and podcasting and how those platforms took decades to reach normal people. He concludes by encouraging listeners to think about newsletters as owned audience, and not just a single format, comparing Beehiiv to Shopify.</p><p>Sam's posts:</p><p>https://x.com/thesamparr/status/1866565501012545597</p><p>https://x...

  ListenShow Notes
• 

  Episode #24

  Building a Premium Local Newsletter: Insights from Geoff Sharpe of Lookout Media

  Jan 10, 20251h 3mS0

  <p>In this episode, Kyle Scott talks to Geoff Sharpe, founder of Lookout Media, who brings a refreshing approach to local journalism by focusing on in-depth civics news rather than the typical lifestyle content that dominates many local newsletters. With publications in Ottawa and Vancouver, Sharp emphasizes the importance of quality journalism, which has allowed him to command premium subscriptions, with over 75% of his revenue coming from dedicated members. </p><p>This conversation delves into the challenges of monetizing local media, the significance of building trust through consistent and insightful reporting, and the potential for niche local newsletters to thrive...

  ListenShow Notes
• 

  Episode #23

  7 Digital Media Trends for 2025

  Jan 8, 202526 minS0

  <p>In this episode, Kyle Scott discusses 7 digital media trends expected to dominate in 2025. </p><p>He highlights the resurgence of local media, the importance of AI search optimization, the rise of online communities, the growth of live and social shopping, the emergence of prediction markets, the potential of Beehiiv as a content platform, and the trend of businesses acquiring audiences. </p><p>Takeaways</p><p>Local media is experiencing a resurgence due to underserved markets.</p><p>AI search optimization will become crucial for visibility.</p><p>Online communities will provide a sense of belonging and engagement.</p><p>...

  ListenShow Notes
• 

  Episode #23

  Unlocking AI SEO: Five Key Strategies for Creators

  Dec 30, 20247 minS0

  <p>Kyle Scott discusses the evolving landscape of SEO in the context of AI advancements. He outlines the essential strategies for creators and marketers to adapt, including the use of structured data, intent-based phrases, and tagging across various content types. He also highlights the importance of optimizing for both digital and physical searches as AI technology continues to develop.</p><p>Takeaways</p><p>AI is transforming SEO, not eliminating it.</p><p>Structured data helps AI understand content better.</p><p>Natural language processing is key for future searches.</p><p>Tagging content improves visibility across platforms.</p><p>...

  ListenShow Notes
• 

  Episode #22

  Building a 6-Figure Local Newsletter

  Dec 13, 20241h 12mS0

  <p>In this conversation, Michael Kauffman, founder of Catskill Crew, shares insights on building a successful local newsletter, focusing on community engagement, monetization strategies, and the importance of authenticity in content creation. </p><p>He discusses the growth of his newsletter, the role of polling and feedback in shaping content and product, and the various revenue streams he has developed, including events and partnerships with local businesses. </p><p>Kauffman emphasizes the significance of building a trusted brand and the potential for local newsletters to fill gaps left by traditional media.</p><p>00:00 Introduction to Michael Kauffman and Catskill Crew<...

  ListenShow Notes

Recent guests on Monetize Media. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.