More 2 Marketing Podcast - Expert advice on marketing, product and all things business

More 2 Marketing is a space where any concept in marketing, product and everything business will be discussed. A conversational podcast where specialist in their field will come along and share their insights and knowledge - with the understanding that everyone has something to learn. @more2marketing

More 2 Marketing Podcast - Expert advice on marketing, product and all things business is a business podcast hosted by Susan Walsh, with 164 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Susan Walsh hosts More 2 Marketing Podcast - Expert advice on marketing, product and all things business, a business show with 164 episodes published.

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  Episode #180

  Discounting is slowly killing your brand: the hidden cost of promo dependence and how to break the habit with Nabeel Siddiqi

  Aug 10, 202649 minS4

  Discounting is slowly killing your brand: the hidden cost of promo dependence and how to break the habit with NabeelSiddiqi In this podcast, This podcast Susan is interviewing Nabeel Sequil, CEO of Price Perfect, about the dangers of discount addiction in e-commerce businesses. Nabeel explained how many companies rely too heavily on promotions, which can deteriorate brand value and train customers to wait for discounts rather than paying full price. He outlined key symptoms of discount addiction, including increasing reliance on discounted sales over time and the"pull-forward demand" effect where future sales are sacrificed for short-term promotional gains. Nabeel discussed alternative strategies including bundling products, implementing price architecture with "good, better, best" tiers, and using segmentation to target different customer groups appropriately. He emphasised that pricing is one of the most powerful levers in business, capable of delivering an 11% profit improvement with just 1% price improvement when used effectively. The conversation covered practical steps forbusinesses to wean themselves off discount dependency, including personalised offers, free gifts, and early access programs to maintain revenue while reducing promotional reliance. Nabeel Siddiqi Founder and CEO Linkedin https://www.linkedin.com/in/nabeelsiddiqi Learn more at Website (Price Perfect): https://priceperfect.ai/ Pricing Playbook blog (example article): https://priceperfect.ai/pricing-playbook/psychology-pricing CNN segment on Delta’s AI ticket pricing (YouTube): https://www.youtube.com/watch?v=RH2vbBzDfPE Nabeel Siddiqi (~15K followers on LinkedIn) is Founder & CEO of Price Perfect, an AI pricing platform. He helps marketing and growth leaders turn pricing and promotions from gut-feelinto a repeatable profit system. He has spent over 12 years in pricing, including as a Principal Data Scientist at BCG where his work drove $1B+ in client value, and holds a Master's in Data Science from UC Berkeley. He was on CNN's Quest Means Business breaking down Delta's move toward AI-personalised airfares — the @questCNN account quoted his warning that if all airlines adopt personalised pricing, "the chances of collusion increase radically, and that's a risk that I would imagine most airlines are not willing to take."Recently he was a guest on the podcast Beyond the Cart with Kyle Hamar, and he contributes regularly to the blog Pricing Playbook. Visit ⁠@more2marketing⁠ www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please ⁠ contact us⁠ .

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  Episode #177

  The longevity advantage: How leader health shapes customer experience with Dr. Sandra Kaufmann

  Jul 20, 202647 minS4

  The longevity advantage: How leader health shapes customer experience with Dr. Sandra Kaufmann In this podcast has a special guest Dr. Sandra Kaufermann, a pioneering physician and cellular biologist specialising in longevity medicine. Dr. Kaufermann explained her seven tenets of aging, which include DNA problems, mitochondrial issues, cellular pathways, quality control, immune system function, individual cell needs, and waste management, and described her Kaufman Protocol and Rating System that helps create personalised longevity programs. She outlined a three-tiered approach to health: reactive standard medicine, proactive functional medicine, and preventative longevity medicine, and shared practical strategies including diet, exercise, supplements, and treatments like exosome infusions. The discussion covered how these science-driven approaches can help people maintain energy, cognitive function, and overall health throughout their careers and later life, with Dr. Kaufermann emphasising that anyone can beginimplementing these strategies at any age to experience meaningful improvements in both health and performance. Dr. Sandra Kaufmann - CEO Company: https://www.kaufmannlongevity.com/ Instagram: http://instagram.com/kaufmannlongevity Dr. Sandra Kaufmann is a pioneering physician, cellular biologist, and longevity expert who has become a leading voice in the science of extending healthspan. With a Master’s Degree in Tropical Ecology and Plant Physiology from the University of Connecticut and a Medical Degree from theUniversity of Maryland, she combines deep academic training with over two decades of clinical experience. She currently serves as Chief of Pediatric Anesthesia at Joe DiMaggio Children’s Hospital, bringing real‑world medical insight to her work on aging and performance. As founder and CEO of the Kaufmann Anti‑Aging Institute and creator of The Kaufmann Protocol and Kaufmann Rating System, Dr. Kaufmann has developed one of the first comprehensive, evidence-based frameworks explaining why we age at the cellular level and how to strategically slow that process. Her bestselling books, including “The Kaufmann Protocol: Why We Age and How to Stop It” and “The Kaufmann Protocol: Aging Solutions,” are widely regarded as go‑to resources for clinicians, biohackers, and health enthusiasts seeking practical, science‑driven longevity strategies. Recognized as “Best in Medicine” by the American Health Council, Dr. Kaufmann advises multiple health and longevityorganisations and is a sought‑after international speaker atconferences such as the Oxford Longevity Conference and RAADfest. She is known for translating dense cellular biology, pharmacology, and physiology into clear, actionable frameworks that help people protect their energy, resilience,and performance across the lifespan. Visit ⁠@more2marketing⁠ www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please ⁠ contact us⁠ .

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  Episode #175

  The soul of The Brand with Joe Gulesserian

  Jul 6, 20261h 1mS4

  The soul of The Brand with Joe Gulesserian In this podcast, Susan explores the concept of "the soul of a brand" with Joe Galisarian, a seasoned brand creator and entrepreneur with decades of experience building brands across multiple continents. Joe explained that brand soul refers to the endearing affection consumers have toward a brand, citing examples like Apple, Nike, and Tide that have lasting emotional connections with consumers. He discussed how brands like Barbasol shaving cream create emotional connections through nostalgia and family traditions, while others like Tesla and Apple appeal through aspirational coolness and cutting-edge technology. Joe sharedinsights on brand design, naming strategies, and the importance of creating products that feel good to users, while warning against common mistakes like overcomplicating product lines or compromising on essential features. The conversation covered practical aspects of brand development, including the balance between being trendy and building generational appeal, the role of community engagement, and how brands can become extensions of consumers' identities and self-expression. Joe Gulesserian - Founder Brands FifthAvenue Inc Linkedin https://www.linkedin.com/in/joseph-gulesserian-962a5515/ Learn more at Website: www.practicalmba.ca YouTube Channel : https://www.youtube.com/channel/UCz BtrQLim-qrCZccv1oJag Amazon: https://www.amazon.com/dp/B0B5YPJCWN www.amazon.com/dp/B0GFY99J51 Twitter: JoeG@JoeGulesserian Instagram: https://www.instagram.com/joeg_author/ Joseph Gulesserian is a seasoned brand creator and entrepreneur whose eclectic accumulation of know‑how comes from a lifetime of front‑line entrepreneurial experience in the CPG industry. As founder of Brands Fifth Avenue Inc. and author of “The Practical M.B.A. on Economics” and “The Guerrilla Guide for Entrepreneurs & The Rest of Us,”he combines street‑smart strategy with business‑school rigor to help others navigate branding, economics, and entrepreneurship. He positions himself as both a creator of consumer brands and a strategic advisor who can assist with inflation‑hedging strategies while acting as a strategic sounding board for business leaders and entrepreneurs, with a focus on practical, actionable insight into how the global economy functions and how businesses can protect and grow value in volatile environments. Gulesserian has extensive hands‑on experience in brand design and positional ambiance, including brand architecture and standards, creating cohesive brand look and feel, and developing brand guidelines, alongside valuations and competitive strategy and a particular strength in crafting compelling marketing and sales team storyboards that resonate with target audiences. His professional footprint spans Canada, the United States, Latin America, the GCC region, and Africa, giving him a global perspective on scaling brands in diverse cultural and economic contexts. In addition to his entrepreneurial work, he has taught at the college level in corporate finance, statistics, and post‑graduate marketing, reinforcing his ability to translate complex economic and strategic concepts into accessible, results‑oriented guidance. Visit ⁠@more2marketing⁠ www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please ⁠ contact us⁠ .

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  Episode #170

  Why most FMCG marketing is wasted with Mark Curry

  Jun 1, 20261h 2mS4

  <p>Why most FMCG marketing is wasted with Mark Curry This podcast episode features Susan Walsh interviewing Mark Curry, founder of Savvy Beverage, a nootropic drink companythat has challenged traditional FMCG marketing approaches. Mark shared his journey from corporate lawyer to entrepreneur, launching Savvy in 2016 with just $17,000 in savings after developing a nootropic formula while working in a law firm. He explained how he initially distributed products through direct sales to corporate offices and truck drivers, avoiding traditional marketing channels due to limited funding. Mark discussed Savvy's product range, which includes energy and calm-focused beverages, and his commitment to using...

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  Episode #168

  What it really takes to reposition a heritage brand without losing its identity with Toni Briggs-Brown

  May 17, 202648 minS4

  <p>What it really takes to reposition a heritage brand without losing its identity with Toni Briggs-Brown</p><p>In this podcast of More 2 Marketing we feature Toni Briggs-Brown, the re-founder and creative lead of T.H. Brown, an iconic Australian furniture brand celebrating 115 years. Toni shared her journey of reviving the heritage brand while maintaining its core identity of quality craftsmanship and design, discussing how she made the pivotal decision to continue the business after a tactile moment with one of the furniture pieces. They explored how T.H. Brown has balanced its heritage with modern marketing approaches, particularlyadapting...

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