
Episode #66
How He built a multi-million Dollar Business from Scratch ― PostHog's James Hawkins shares it all
Huge thanks to Jelly , PageAI , Toolfolio , Sentry, Shipixen , Horse Browser , PageUI , Crontap , Clobbr , Hunted.Space for making this show happen! Inside PostHog’s Journey to $100M: Insights from co-CEO and mother of hedgehogs: James HawkinsIn this episode, we chat with James Hawkins ( https://x.com/james406 ), the co-founder of PostHog ! James shares how PostHog is growing in revenue, the unique ways they approach marketing and sales, and the importance of being open source and developer-focused. He also gives tips on hiring strategies and the critical role of product innovation. Plus, we discuss their plans for embracing AI and new products in the pipeline. As per youge: like, comment & subscribe! 🚀 00:29 In-Depth Presentation by James 01:22 Product Development and Customer Base 02:37 Support and Sales Team Evolution 07:11 Revenue Goals and Strategic Shifts 13:57 Marketing and Branding Strategies 27:00 Building and Validating New Ideas 32:10 Scaling Through User Recommendations 32:21 Balancing Data-Driven Decisions and Gut Feelings 32:57 Early Stage Product Focus: Debugging and Basic Analytics 34:18 Expanding Beyond Engineering: Marketing and Sales Tools 34:52 Building a Comprehensive Marketing Stack 36:01 Challenges and Strategies in Tool Development 40:37 Hiring Technical Founders: Pros and Cons 46:07 Trusting Developers and Embracing Chaos 58:37 AI Integration and Future Plans 01:05:41 We sing the Morning Maker Show song See transcripts and past episodes on morningmakershow.com






