
Motorsport Coaching Podcast
What is sponsorship & what it isn’t
What does sponsorship actually mean? For many motorsport athletes, sponsorship starts with one thought: “I need money to go racing.” But that’s not how a business sees it. In this episode, I break down one of the most important mindset shifts in motorsport sponsorship. If you want to build long-term sponsorship relationships, you first need to understand what you’re actually asking a business to invest in. Question for you: What does sponsorship mean for you? MotiV8 Training — Maximising Performance On and Off the Track.






