Move the Stairs: Brand Protection PR™

We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?

Move the Stairs: Brand Protection PR™ is a business podcast hosted by mandccomms, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

mandccomms hosts Move the Stairs: Brand Protection PR™, a business show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #107

  Do You Think Anyone Will Help Me? The Question That Shaped Kidney Convo

  Aug 5, 20261h 8m

  “Do you think anyone will help me?” A young man waiting for a kidney asked Brian Tiell, the Executive Director of "Next Step Next One," that question after losing his job while undergoing dialysis. Brian couldn’t shake it. The moment helped sharpen the mission behind Next Step Next One and the Kidney Convo, where stories of purpose, fear, hope, and human connection help people see living kidney donation differently. Through the lens of Brand Protection PR, Brian and kidney recipient Rachelle Bryant explain how storytelling through candid conversation can correct misconceptions, build trust, and make difficult subjects easier to discuss. They also share the emotional realities people rarely see, from the uncertainty of waiting for a transplant to the healing that can begin when someone finally has space to tell their story. Listen to the latest Move the Stairs episode to hear how education and vulnerability can help people feel seen, inspired, and less alone. If you enjoy the conversation, subscribe to Move the Stairs and share the episode with someone who should hear it.

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  Episode #105

  Kiss Cam Crisis: What One Viral Moment Taught Us About Brand Protection

  Jun 25, 202630 min

  A concert kiss cam clip, a few seconds of shocking footage, and suddenly, a company’s leadership, employee trust, and public credibility are all on the line. In this Move the Stairs episode, we break down the “Astronomer” viral moment through the lens of Brand Protection PR; what to do first, why silence invites the internet to fill in the blanks, and how to communicate clearly when the crisis is personal but the fallout is corporate. We also dig into the crisis planning that most companies forget, employee-first communication, succession planning, and getting a credible statement out fast enough to stop rumor-driven narratives from taking over. Like what you hear? Be sure to subscribe and never miss an episode!

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  Episode #104

  Journalists Don’t Just "Report," The Career Skills You’re Sitting On

  Apr 29, 202650 min

  Journalists are walking, talking "skill sets", even if they’ve never been told that out loud. In this unique episode of the Move the Stairs Podcast, we talk candidly about our team's experience transitioning from news to PR, and what worked when moving on from the newsroom. By listening to this podcast, you'll learn how to: - Lead with your skills (not a job title) - Use 15-minute networking interviews to expand your network - Prioritize warm introductions over “spray and pray” applications. And if you’re stuck on "how do my skills map to this role," we share a simple AI-driven exercise to pressure-test your fit against any job description, identifying gaps before you ever walk into an interview.

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  Episode #103

  Confident + Unprepared: The Duo Behind the “No-Plan” Problem

  Feb 25, 202624 min

  Six in ten business owners say they’re confident they’d handle a crisis well. Yet more than 70% admit they don’t even have a plan. It’s an unlikely mix, confidence without a playbook, and it can turn into a real problem the moment something goes sideways. In this Move the Stairs livestream, the M&C team breaks down why that confidence can evaporate overnight, especially when one frontline moment becomes a viral story. They unpack the real-life Senica rooftop bar incident in San Diego, where a tipping confrontation sparked a Reddit firestorm, triggered review bombing, and spiraled, all without any visible response from the brand. Listen in and walk away with a practical approach for forecasting common crisis scenarios, responding fast without pouring gasoline on the situation, and building the kind of trust that protects your reputation when the internet turns up the volume.

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  Episode #102

  Wind, Wildfire Risk, and PR Wins: Inside Monarch Casino's Crisis Playbook

  Feb 4, 202626 min

  When hurricane-force winds threaten a planned power shutoff, you have a narrow window to act before the powers that be flip the switch, and your message gets blown away. In this Move the Stairs episode, Erica Ferris (Director of Marketing, Monarch Casino Resort Spa) breaks down how Monarch Casino prepared for a 36-hour outage in Black Hawk with a clear, fast-moving plan highlighted by early, intentional communication (being specific about what’s open and closed at the resort), prioritizing guest and team safety, and supporting the wider community despite not knowing if the power would be turned off. And because Monarch moved quickly, addressing guests, Team Members, and the community through multiple media channels, the result wasn’t just “good crisis comms.” It was a clear proof point of a resilient company and of trust-building in real time, when it mattered most.

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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