MSAE Insight

An original podcast series from the Michigan Society of Association Executives where we explore the creative solutions achieved by associations navigating today’s turbulent business, regulatory, and social landscapes and the people who lead them.

MSAE Insight is a business podcast hosted by Michigan Society of Association Executives, with 28 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Michigan Society of Association Executives hosts MSAE Insight, a business show with 28 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #27

  Modernizing Member Support in a Changing Hearing Care Landscape

  May 26, 202625 minS0

  <p>In this episode of Insight, host Ariel Backus speaks with Alissa Parady, CAE, executive director of the International Hearing Society (IHS), about her leadership journey and the evolution of the hearing healthcare profession during a period of significant industry change. Alissa reflects on her transition from government affairs into the executive director role and shares major initiatives undertaken during her first four years leading the IHSy, including the purchase and renovation of a new headquarters, modernization of internal systems through a CRM update and learning management system, and the launch of a redesigned website. The conversation also explores how...

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  Episode #26

  Supporting Michigan Veterinarians Through Policy, Wellness, and Engagement

  Apr 23, 202628 minS0

  <p>In this episode of Insight, host Ariel Backus speaks with Bonnifer Ballard, CAE, CEO of the Michigan Veterinary Medical Association, about her transition into the role in June 2024 and the priorities shaping her leadership. Ballard reflects on what drew her to MVMA—including her passion for animals and the opportunity to lead an organization with both a PAC and foundation—and offers a glimpse into her day-to-day work, from writing and legislative meetings in Lansing to building relationships across the profession. The conversation dives into key policy issues facing veterinarians, including opposition to a “courtroom advocate” bill without veterinary involvem...

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  Episode #25

  100,000 Miles of Impact: The Economic and Community Impact of Snowmobiling

  Mar 24, 202624 minS0

  <p>In this episode of Insight, host Ariel Backus sits down with Christine Jourdain, CAE, executive director of the American Council of Snowmobile Associations, to explore the scope and impact of snowmobiling across the U.S. Drawing on more than 30 years of experience, Christine shares how a vast trail system—spanning over 100,000 miles nationwide—is sustained by local clubs and volunteers who serve as both operators and stewards of the land. The conversation highlights the complex challenges of access and funding, from navigating public and private land use to addressing the gradual loss of trails as development expands. Jourdain also disc...

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  Episode #24

  Engagement, Advocacy, and the Evolving Michigan Banking Landscape

  Feb 24, 202618 minS0

  <p>In this episode of Insight, host Ariel Backus speaks with T. Rann Paynter, president and CEO of the Michigan Bankers Association, about his 11 years leading MBA and his broader experience across state banking associations. Paynter explains how MBA serves roughly 100 banks—from community institutions to national lenders—through advocacy, regulatory engagement, and member-driven policy work. He discusses workforce and economic challenges facing the industry, efforts to elevate banking career pathways and financial literacy in Michigan schools, and the growing importance of cybersecurity and fraud prevention. The conversation concludes with a look at why member engagement and collective advocacy are esse...

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  Episode #23

  Inside the Michigan Trucking Association: Leading the Industry Forward through Advocacy and Innovation

  Jan 30, 202628 minS0

  <p>In this episode of Insight, host Ariel Backus is joined by Jill Sokacz, CAE, President and CEO of the Michigan Trucking Association, for a conversation on the association’s role in supporting and advancing the trucking industry. Jill reflects on MTA’s long history and the breadth of services it provides to members, while highlighting the many professionals who keep the industry moving—from drivers and mechanics to safety officers and administrative teams. She also shares her own career journey, from an internship at the Michigan Association of School Boards to leading one of the state’s most influential industry...

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