
Music Maestro Podcast
The Personal Brand Every Music Exec Needs | Zara Stewart - Music Executive & Platform Marketing
Zara Stewart is a music marketing executive whose career has spanned artist campaigns, international marketing, live events and streaming partnerships. Working across some of the biggest names in music, she now specialises in platform marketing, helping legacy artists maximise opportunities with Spotify, Apple Music, Amazon Music, YouTube and more. Alongside her career, Zara has built a LinkedIn audience of over 20,000 followers by sharing practical advice on breaking into the music industry, personal branding and artist development.🎙️ In this episode, we explore Zara's journey from starting a passion project podcast to landing an internship at Sony Music and building a successful career in the music industry. We discuss what it really takes to break into the business, how personal branding can open unexpected doors, why artists need to think beyond viral moments, and the strategies behind building sustainable careers in today's music landscape.📌 Highlights:◼️ How Zara broke into the music industry without industry connections◼️ Why passion alone isn't enough to build a successful career◼️ How LinkedIn became a powerful career-building tool◼️ The biggest mistakes artists and music professionals make online◼️ Why artists should focus on building communities, not just chasing viral moments◼️ Practical advice for anyone looking to build a career in music⏱️ Timestamps:00:00 - Introduction01:48 - Discovering A Career In Music04:08 - Landing An Internship At Sony Music05:27 - Why Passion Alone Isn't Enough06:13 - Breaking Into The Industry Without Connections09:00 - Building A Personal Brand On LinkedIn12:53 - Growing 20,000+ Followers In Six Months13:16 - How LinkedIn Created New Career Opportunities14:15 - Posting Four Times A Week In Just One Hour16:12 - The Biggest LinkedIn Mistakes Music Professionals Make19:13 - What Platform Marketing Actually Is19:33 - Why Some Artists Build Long-Term Careers21:15 - What Artists With No Audience Should Do First24:01 - Why Live Streaming Is A Huge Opportunity25:23 - Are Artists Under Too Much Pressure To Create Content?27:14 - Building A Visible & Valuable Career29:18 - The Advice Zara Would Give Her Younger Self30:45 - How To Break Into The Music Industry Today32:14 - Is University Still Worth It?35:53 - Why Amy Winehouse Is The Blueprint For Artists📲 Follow Zara StewartInstagram: https://www.instagram.com/zara.nirvana/LinkedIn: https://www.linkedin.com/in/zara-stewart-a2a890150/YouTube: https://www.youtube.com/@Zara.stewart📲 Follow Dan Fisk:Instagram: https://www.instagram.com/dan.fisk_/Linkedin: https://www.linkedin.com/in/danleonfisk/---🎵 Music Maestro helps artists and brands grow with music content fans love 🫶🌍 Visit our website:https://www.musicmaestro.co.uk📬 Join our newsletter:http://eepurl.com/gKhqHX📽️ Watch our showreel:https://musicmaestro.box.com/s/vnzcu8...#musicbusiness #musicmarketing #artistdevelopment #musicindustrytips #personalbranding #linkedin


