My Biggest Marketing Mistake

Are you responsible for making marketing decisions for your company? Don't make the same mistakes that have cost other companies big! My Biggest Marketing Mistake shines a spotlight on one of the most undervalued aspects of marketing: when it fails. Join Kacy Maxwell, CMO for Provisions Group with over 17 years of marketing experience, as he sits down with CEOs as they unpack their greatest and most costly marketing fails and how they ultimately made them better leaders. These powerful stories cover key problems facing most businesses, including:- How should I position my company?- What channels are most effective?- How much should I spend on marketing tech?- Should I insource, outsource, or work with an agency?- And much more.These honest, insightful, and practical conversations will help you avoid these common pitfalls, make better decisions, and grow your business.

My Biggest Marketing Mistake is a business podcast hosted by Unknown Host, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts My Biggest Marketing Mistake, a business show with 11 episodes published.

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  Episode #10

  My $150k Marketing Mistake with Kacy Maxwell

  Jun 23, 202540 minS1

  <p>In this final episode of season one of My Biggest Marketing Mistake, host Kacy Maxwell flips the script and shares one of his own costly marketing missteps. Joined by producer Tim Hull, Kacy dives into a mistake he made early in his career, one fueled by good intentions and data, but ultimately rooted in marketing bias and misinterpretation.</p><p><br></p><p>In this candid conversation, you’ll hear about:</p><p>🔥 How personal preferences can cloud marketing judgment</p><p>🔥 Why data, while invaluable, can sometimes mislead</p><p>🔥 The importance of truly understanding your customer</p><p><br></p><...

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  Episode #9

  Don't Make this MarTech Mistake with Jessica Walker

  May 29, 202542 minS1

  <p>In this eye-opening episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Jessica Walker, founder and CEO of Care Sherpa, to unpack a misstep that’s far more common and costly than most business leaders realize: investing in the right technology at the wrong time.</p><p><br></p><p>With marketing and tech deeply intertwined, it’s easy to believe the next shiny tool will be the solution to all your problems. But what happens when the promise of efficiency turns into a costly distraction? Jessica reflects on a decision that many lead...

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  Episode #8

  Are You Spearfishing or Casting Nets with Kyle Bush

  May 8, 202544 minS1

  <p>In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Kyle Bush, cofounder of Cumberland Creative, to talk about a misstep many founders make without realizing it—waiting too long to prioritize marketing.</p><p><br></p><p>When you're heads-down building a business, it's easy to prioritize sales and delivery over everything else. But what happens when those efforts stop scaling? Kyle shares the turning point that forced him to rethink how his team approached growth and why marketing couldn't stay on the back burner any longer.</p><p><br></p><p>...

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  Episode #7

  Don’t Hire an Agency Until You Hear This with Chase Spurlock

  Apr 24, 202548 minS1

  <p>In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Chase Spurlock, CEO and cofounder of Decode Health, to unpack the real cost of hiring the wrong marketing agency.</p><p><br></p><p>Chase shares a painful story from his time leading a healthcare company, when what seemed like a smart, safe marketing decision turned into a costly and frustrating mistake. Over just four months, the company spent $125,000 with an agency that never fully understood the business, resulting in confusion, constant rewrites, and zero ROI.</p><p><br></p><p>Kacy...

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  Episode #6

  My Gut Cost Us $25,000 with George Stern

  Apr 10, 202538 minS1

  <p>In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with George Stern, CEO of G&P LLC, to explore the dangers of the “no-brainer” marketing decisions, those tactics that seem so obviously promising, they don’t need a second thought. George shares a story from his own experience where he jumped into a marketing strategy without fully vetting it, only to see it fall flat, resulting in a costly mistake that set him back $25,000</p><p><br></p><p>In this episode, you’ll learn:</p><p>🔥 How to balance gut instinct with data-d...

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