NAMAD Sessions

Hosted by Paul J Daly and Erroll Bomar III, the NAMAD Sessions features exclusive interviews recorded live at the National Association of Minority Auto Dealers (NAMAD) Annual Meeting. Each episode delivers quick, impactful conversations with leading auto dealers, industry innovators, and OEM representatives, shining a spotlight on the stories, challenges, and innovations influencing auto retail nationwide.NAMAD Sessions is brought to you by Mia and produced by the More Than Cars Media Network

NAMAD Sessions is a business podcast hosted by Paul, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Paul hosts NAMAD Sessions, a business show with 24 episodes published.

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  NAMAD Sessions

  How Valley Hi Toyota Made Entertainment Its Secret Sales Strategy

  Sep 15, 20259 minS0

  <p>Most dealers sell cars. Brian Ortega sells stories.</p><p><br /></p><p>Most dealers run ads. Brian Ortega makes blockbusters.</p><p><br /></p><p>As Creative Director of Valley Hi Toyota and Kia, he’s turned his stores into content machines — from spoofing summer action movies to creating AI-powered characters of his own staff. The result? Customers don’t just buy cars; they binge-watch the brand.</p><p><br /></p><p>In this conversation, Brian explains why entertainment is the ultimate marketing edge, how he balances creativity with strategy, and why giving away cars (and starring zombies in com...

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  NAMAD Sessions

  Why Your Employees’ ChatGPT Habit Could Cost Millions

  Sep 15, 20259 minS0

  <p>Some innovations fuel growth. Others expose you to risk you never signed up for.</p><p><br /></p><p>Tyler Raquet, President & COO of Mosaic Compliance Services, joins from NAMAD 2025 to break down the blind spots in AI adoption for dealers. As ChatGPT and other tools make their way into daily dealership operations, many employees are unknowingly putting customer data—and the store itself—at risk. From uploading NPIs into unmanaged AI platforms to signing vendor contracts without understanding how data is being used, the stakes are far higher than most realize.</p><p><br /></p><p>In this epis...

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  NAMAD Sessions

  The Marketing Lie Dealers Keep Believing — and How to Fix It

  Sep 15, 202518 minS0

  <p>What if cutting 31% of your ad spend didn’t cost you a single sale?</p><p><br></p><p>After 24 years in automotive—from parts to BMW retail to corporate at Asbury and Dealertrack—DJ Sardana has one obsession: results you can prove. As a senior leader at C-4 Analytics, he’s built a playbook that replaces vendor sprawl and mixed messages with one cohesive system—and the numbers are wild. Think: matching a 400-unit store’s sales in 90 days while reducing ad spend by 47%. Think: turning Ford/Lincoln’s average -6.2 units behind target into +5 ahead for dealers on the program...

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  NAMAD Sessions

  Why Empathy Is the Most Powerful Tool in Automotive Leadership

  Sep 13, 202512 minS0

  <p>Support is powerful. Shared experience is transformative.</p><p><br /></p><p>After 25 years in automotive, Martha Alvarado knows the highs, the doubts, and the resilience it takes to keep going. From her start as a BDC rep to leading internet teams, she’s built a career on empathy, connection, and redefining what customer service can mean.</p><p><br /></p><p>In this conversation, Martha reflects on her journey, the role of WOCAN in reigniting her purpose, and why breaking barriers isn’t just about proving yourself—it’s about paving the way for the next generation. Her message...

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  NAMAD Sessions

  Why Your Old Car Still Knows Where You Live

  Sep 13, 202516 minS0

  <p>Your car knows more about you than you think—home address, emails, contact list, even your garage code. And most of that data stays behind when you trade it in.</p><p><br /></p><p>Ron Wheeler spent 31 years on the retail side before moving into wholesale and technology. Now, as president of Infinity Dealer Services, he’s helping dealers protect customers in ways most people never think about. Cars today store massive amounts of personal data—home addresses, emails, contact lists, even garage codes—and almost all of it remains in the vehicle after a trade-in. Disconnecting Bluetooth isn’t en...

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