Natural Products Marketer Podcast

Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Natural Products Marketer Podcast is a business podcast hosted by Tina Maddock, with 48 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tina Maddock hosts Natural Products Marketer Podcast, a business show with 48 episodes published.

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  Natural Products Marketer Podcast

  What Retailers Need to Know About Probiotics with Nikita Austen

  Apr 22, 20261h 6mS0

  <p>Most people buy probiotics like they buy shampoo: grab the brand they recognize and hope for the best. But probiotics are living microorganisms, and the difference between “works” and “waste of money” often comes down to details most labels don’t make clear like refrigeration, shelf time, and whether a capsule can survive stomach acid long enough to open where it matters.<br/><br/>We sit down with Nikita Austin, Senior Director of Global Training and Education at Better Being Co. (home to brands many natural products retailers already know), to unpack what real probiotic quality looks like in the supple...

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  Episode #7

  Compliance For Natural Products Marketing with Asa Waldstein

  Mar 25, 202649 minS3

  <p>If you sell supplements or natural products and you market online, you can’t assume you’re “too small” for regulators to notice. We sit down with compliance expert Asa Waldstein to map the real enforcement trends we’re seeing, from FDA warning letters to behind-the-scenes demand letters that can escalate into expensive litigation. We also dig into what happens after a warning letter, why the response matters, and how public enforcement can ripple into reputation damage and investor hesitation.<br/><br/>We get practical about the everyday situations that trip up independent retailers and brands: ingredient blogs that reference...

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  Episode #6

  How Independent Retailers Win With Testing & Trust with Deleo de Leonardis

  Feb 25, 202656 minS3

  <p>What if the label isn’t telling the whole truth—and your reputation is on the line? In this episode, we sit down with <b>Deleo de Leonardis, Co-founder and CEO of Purity-IQ</b>, to unpack the hard realities of private label and white label, why identity testing isn’t enough, and the practical steps small stores can use to verify what’s in the jar before it ever reaches a shelf.</p><p>We start with the leverage gap between big chains and independents, then move into the real economics of private label: better margins, stronger loyalty, and much hig...

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  Episode #5

  The Next Generation of Natural Retail with Brian Mosser

  Jan 14, 20261h 2mS3

  <p>What happens when mentorship, grit, and a love for community collide? Brian joins us to share how a summer job at a natural products store became a 20‑year journey to ownership—and how that path is shaping a smarter, stronger future for independent retail. From surviving cancer to chairing SENPA’s Emerging Leaders, Brian brings a rare mix of empathy and execution that turns big ideas into daily wins.<br/><br/>We dig into the playbook: hire young and train deeply, bring staff to trade shows, and treat education as your edge. Brian explains how to convert TikTok trends into r...

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  Episode #4

  Partnerships That Drive Traffic and Sales

  Dec 10, 202545 minS3

  <p>Growth doesn’t always come from bigger budgets; it often comes from better neighbors. We share a step-by-step case study of how a local retailer climbed from a 12% year-over-year decline to a 12% gain by running just two partner-led events per month—and we unpack every piece of the system so you can copy it with confidence.<br/><br/>We start where most owners get stuck: finding the right partners and making the ask. You’ll hear how to identify aligned businesses within five to ten miles, what to say on that first call, and how to make a give-give offer...

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