Navigating Crossroads with Sally Watson
Ep.36 - Are You Undervaluing the Skills People Will Pay You For? with Koren Hosnell
️ Are You Undervaluing the Skills People Will Pay You For? with Koren Hosnell What if the skills that feel completely natural to you are actually the ones other people would happily pay you for? In this episode of Creators Conversations, I sit down with Koren Hosnell, founder of Clear Business Solutions, to talk about what happens when you stop dismissing what comes naturally to you, and start recognising the value in what you already know. Koren spent more than 20 years working behind the scenes in trade and service-based businesses, building an incredible depth of knowledge in operations, systems and processes. But when she stepped out on her own, she realised something many business owners experience: She didn't think what she knew was particularly special. Because it came naturally to her, she assumed everyone else knew it too. We talk about Koren's journey from operations manager to business owner, and how starting her own business required her to do something she'd never really had to do before, put herself at the front and learn how to articulate and sell her own knowledge and expertise. Koren also shares how her business has evolved over the past two and a half years. She initially leaned heavily into the tech side of what she did because it felt tangible, easy to explain and safely within her comfort zone. But as her confidence grew, she began recognising that the real value she brought was much bigger: decades of operational experience and an ability to take someone's vision and work out how to actually make it happen. In this conversation, we explore: Why the things that feel easy to you can be the hardest skills to recognise as valuable The transition from working behind the scenes to becoming the face of your own business Why articulating what you do can feel so much harder when you're selling your own expertise How Koren turned 20+ years of experience into a business of her own Why your first offer doesn't have to be where your business stays Building a business around your strengths — rather than following someone else's version of growth or success And why recognising the value in what you already know can change the way you show up, sell and build your business I also share a recent moment where I caught myself doing exactly the same thing... questioning the value of a strategy day because the work had felt too easy. Sometimes the things we can do almost instinctively are valuable precisely because they don't come that easily to everyone else. If you've ever thought, “But everyone knows that…”, “That's nothing special…” or “Surely people wouldn't pay me for that?” this conversation might make you look at your own experience a little differently. Because there may be far more value in what comes naturally to you than you realise. Connect with Koren Hosnell Website: https://clearbusinesssolutions.com.au/ LinkedIn: https://www.linkedin.com/in/koren-hosnell-2b5b8027b/ Facebook: https://www.facebook.com/koren.hosnell Instagram: https://www.instagram.com/clearbusinesssolutions/
