
Navigating the Customer Experience
278 : Clarity Beats Confidence: How Great Leaders Actually Change with Terez Rijkenberg
Send us Fan Mail What if the fastest way to lead change was to stop trying to feel confident? Executive coach Terez Rijkenberg says clarity beats confidence every time, and she has the frameworks to prove it. Terez Rijkenberg, executive coach to C-suite leaders and director at Tuitive AI, joins Yanique Grant to share the two frameworks behind her work: the RAFT formula (results, actions, feelings, thoughts) and Radical Adaptability. She unpacks how change really happens, how she coaches leaders through it with a real client story, and how her Claude-based AI system hands executives back 10-plus hours a week. She also shares the grounding quote she uses when stress spikes. In this episode: - Terez's journey from the corporate ladder through postpartum depression and identity shift to executive coaching - The RAFT formula: why your thoughts drive your feelings, actions, and ultimately your results - Radical Adaptability: safety, clarity, belief, experiment, and integrate, the five steps of real change - A client story showing why coaching a team is faster than telling them what to do - Before and after: building AI workflows that remove manual work and free leaders to think - The grounding self-talk Terez uses under pressure: this is not an emergency Featured resources: Book: The Success Principles by Jack Canfield Book: The Freakonomics series by Steven Levitt and Stephen Dubner (her gateway into behavioral economics and psychology) Claude (Anthropic) - where Terez builds her processes, systems, and personalized client dashboards AI Amplified Exec - her Claude plugin that turns spreadsheets, transcripts, and documents into branded outputs like board packs in minutes Tuitive AI - where Terez is director and built AI Amplified Exec, helping senior executives use AI safely for real gains in personal productivity. Connect with the guest: Website: terezrijkenberg.com Weekly email / blog: terezrijkenberg.com/blog LinkedIn: Terez Rijkenberg (most active here) Follow the show: X @NavigatingCX and join our private Facebook group, Navigating the Customer Experience Community. Hosted by Yanique Grant.






