Neil Wilkins Podcast
How to Fix a Broken Customer Journey, with Doug Katz
This episode is sponsored by Superside , the world's leading AI-first creative partner for enterprises. Creative demand keeps growing and headcount does not, so the shortfall lands on the same few people. Superside is how you scale creative capacity without burning your team out. Creative directors and designers who work as an extension of your in-house team, on ad creative, video, social and presentation design. AI-first, not AI-only. Get the backup your marketing team deserves. Visit superside.com to find out more. Doug Katz is Founder of NULU Knives and NULU Navigator. He is a West Point graduate, disabled veteran, inventor, and entrepreneur. His work focuses on alignment between human capability and the systems we operate inside. So today, we are going to discuss How to Fix a Broken Customer Journey with AI. Neil and Doug explore: - What a truly broken customer journey looks like and what it takes to rebuild it from scratch - How AI can function as a commercial tool for reaching underserved markets that traditional marketing can't convert - What building a product category from nothing teaches you about entrepreneurship that conventional markets never will - The hard lessons from building both a physical product and a technology layer simultaneously as a solo founder Connect with Doug Katz https://dougkatz8.wixsite.com/douglasmkatz Visit NULU Knives http://nuluknives.com More episodes like this at Neil Wilkins Online http://neilwilkins.online Thanks to today’s sponsor Superside, the world's leading AI-first creative partner for enterprises. Scale creative capacity with Superside: ad creative, video, social and presentation design. Visit Superside for more information.
