NIC Chats
Lifestyle & Engagement — Determining the "Must-Haves" and Beyond in Active Adult Resident Programming — Episode 3
In this third episode of NIC's Active Adult podcast series, Christine Tarras, Director of Client Services at Greystar joins host Caroline Clapp to share insights on how operators can build resident programming that drives both satisfaction and NOI. Tarras draws on Greystar's experience as the largest active adult operator to explain the mindset shift multifamily operators need to make when entering the sector, from longer pre-leasing timelines to a deeper understanding of resident psychographics and demographics. The conversation covers how lifestyle programming should evolve across an asset's life cycle, how to design a calendar that serves residents spanning multiple decades in age, and the must-have amenity spaces and programming elements that support leasing velocity and retention. Hear what doesn't work — including programming that sounds compelling on paper but fails to gain resident traction — along with how to hire and retain a strong Lifestyle and Engagement Director, where technology fits into programming today, and how resident expectations may shift as younger cohorts enter the sector. Tarras closes with advice for operators launching their first active adult community. This episode offers a practical look at building lifestyle programming that residents value and capital partners can measure. Thank you to Treplus Property Management for sponsoring this episode. Want to join the conversation? Follow NIC on LinkedIn . We want to hear from you! Let us know what you think of NIC Chats by giving us a review on Apple Podcasts , Spotify , or wherever you listen.
