No Surrender

Justin Cole is a Texas-born serial entrepreneur, husband, and host of No Surrender — a podcast about real people who hit rock bottom and found a way back up.​Justin's childhood was challenging. His parents divorced when he was very young, his dad worked insane hours, his mother suffered from a debilitating illness that kept her away for long periods of time, and his sister was born severely disabled. He was able to add mixed fractions in his head at the age of four, before being formally taught about them, but his dyslexia was so severe that he had to attend special ed classes through the middle of second grade. By 15, Justin was a standout athlete and young business owner. By 17, he was homeless. From high school quarterback to being assaulted and nearly killed by his high school's spirit squad, to facial cranial reconstructive surgery, to multiple arrests, and living out of motels, his teenage years were marked by struggle, defiance, and survival.​But rock bottom wasn't a one-t

No Surrender is a business podcast hosted by Justin Cole, with 25 episodes on record and a Required Pod Score of 80.

Justin Cole hosts No Surrender, a business show with 25 episodes published.

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  No Surrender

  No Surrender Quick Lesson: $50M+ Founder Ryan Blair | What Rock Bottom Teaches You

  Sep 29, 202618 min

  Ryan Blair hit rock bottom. He sold his house, his cars, the toolbox he used to make money, moved into an apartment next to his shop, walked to work, and spent 18 hours a day, seven days a week, trying to save his business. His back was against the wall, and everything was on the line. That is when Ryan realized something had to change. What got him there wasn't going to get him out. He needed help. Ryan found a mentor and approached the opportunity with what he describes as absolute humility and vulnerability. He stopped pretending he had all the answers and started learning the fundamentals he had been missing. Business. Leadership. Recruiting. Accountability. Financials. But even after Ryan started doing the right things, the results didn't immediately follow. He spent years climbing out of more than $1 million in debt and learned firsthand that there can be a significant gap between doing the work and seeing the results. During that season, Ryan had to remind himself of the evidence. He had overcome every challenge he had ever faced. Why should the challenge in front of him be any different? Eventually, Ryan began to understand that the valley wasn't just something he needed to survive. It was building something in him. Skills. Resilience. Experience. Confidence. The ability to know that even if everything disappeared again, he had become someone capable of rebuilding. In this No Surrender Quick Lesson, Justin Cole and $50M+ Founder Ryan Blair explore what rock bottom can teach us about resilience, humility, pain, ownership, and becoming who the next level requires. Justin and Ryan cover: How hitting rock bottom forced Ryan to completely rethink his path Why what gets you to one level may not get you to the next How humility and vulnerability became essential to Ryan's comeback Why progress can feel invisible even when you're doing everything right How remembering what you've already overcome can change the way you face what's next Why the valley may be building more in you than you realize How pain can force you to adapt, grow, and become who the next level requires Whether you're rebuilding a business, facing financial pressure, navigating failure, pursuing a goal, or going through a season where you can't see the other side yet, Ryan offers a different way to think about the valley. Don't just focus on what you're losing. Pay attention to what you're building within yourself. Remember the evidence. You've overcome before. You can overcome again. This is just one lesson from our full conversation with Ryan Blair. To hear his complete story, including his childhood, struggles with ADHD and school, being sent to a boys' rehab school in Mexico at 15, discovering personal development, becoming one of the top Audi technicians in the country, building his first business, facing bankruptcy, and ultimately leading a $50M+ (and growing) multi-location automotive empire, listen to the full episode below. Listen to the Full Episode Spotify: https://open.spotify.com/episode/3jAoynRXaar55kOn0t1C8G?si=4fbd906fde3b4467 Apple Podcasts: https://podcasts.apple.com/us/podcast/no-surrender/id1850733795?i=1000743958128 Watch the Full Episode YouTube: https://www.youtube.com/watch?v=g6lA9zdMXO0 If this lesson impacted you, subscribe to the No Surrender Show for more conversations about resilience, leadership, ownership, purpose, and overcoming life's hardest battles. CONNECT WITH THE HOST, JUSTIN! Instagram: @thenosurrendershow YouTube: ⁨@justinjcole⁩ Facebook: https://www.facebook.com/nosurrendershow TikTok: https://www.tiktok.com/@justincolethecarguy Website: https://www.nosurrendershow.com JUSTIN'S BRANDS Accelerate Auto Group: https://www.colethecarguy.com Accelerate Auto Repair: https://www.accelerateautorepair.com Don't Trade It In: https://www.donttradeitin.com FAST: https://www.fast.cars Dallas Car Appraisals: https://www.dallascarappraisals.com CONNECT WITH RYAN BLAIR | ALLOY AUTOMOTIVE PARTNERS LinkedIn: https://www.linkedin.com/in/ryanblairalloy Blair Automotive: https://blairautomotive.com/ Alloy Automotive : www.linkedin.com/company/alloy-automotive-partners #NoSurrender #RyanBlair #Resilience #Leadership #Entrepreneurship

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  No Surrender

  You Don't Control the Results with Hollywood Filmmaker Alejandro Monteverde

  Sep 15, 202622 min

  We spend so much of our lives trying to control what happens next. Alejandro Monteverde believes that control is an illusion. The filmmaker behind Sound of Freedom, the upcoming Zero A.D., and various other films says one of the greatest lessons he has learned is how to live in a state of Surrender - not by sitting back and doing nothing, but by working as hard as he can while accepting that the outcome is not his to control. For Alejandro, Surrender and No Surrender are not opposites. You show up. You do the work. You keep moving. Then you let go of the result. As Alejandro puts it, "You cannot steer a car that is parked." But his understanding of Surrender became much deeper after an unimaginable family tragedy in 2015 left him carrying a level of pain he didn't believe he was strong enough to handle. Alejandro compares that suffering to suddenly having a 200-pound sack of potatoes placed on your back. At first, the weight crushes you. Eventually, he realized he had two choices: let the weight destroy him or build the strength to carry it. That search for inner strength led Alejandro to meditation, prayer, gratitude, and a daily practice of separating the voice of his ego from what he describes as the voice of his soul. In this No Surrender Quick Lesson, Justin Cole and Alejandro explore what it really means to Surrender without giving up. Justin and Alejandro cover: Why Alejandro believes our desire for control creates chaos Why Surrender doesn't mean sitting back and doing nothing The importance of working hard without attaching yourself to the outcome Why "you cannot steer a car that is parked" Alejandro's belief that there will always be another mountain to climb Why being present may be one of life's hardest mountains How meditation helps Alejandro recognize when his ego is taking over The difference between the voice of the ego and the voice of the soul What gratitude can teach us about judging other people How an unimaginable family tragedy changed Alejandro's understanding of strength The 200-pound weight analogy that reshaped the way he viewed suffering Why meditation and prayer became daily practices in his life Whether you're building a business, facing uncertainty, carrying grief, pursuing a goal, or struggling with something outside of your control, Alejandro offers a different way to think about strength. Work as hard as you can. Keep moving. Surrender the outcome. This is just one lesson from our full conversation with Alejandro Monteverde. To hear his complete story, including his journey from arriving in the United States with a 1.6 GPA and almost no English to becoming a filmmaker, his work on Sound of Freedom, and the role faith, purpose, suffering, and Surrender have played in his life, listen to the full episode below. Listen to the Full Episode Spotify: https://open.spotify.com/episode/1cD4tpbyevTdtm1b4yuyfa?si=aa709e3695ea404b Apple Podcasts: https://podcasts.apple.com/us/podcast/no-surrender/id1850733795?i=1000742451659 Watch the Full Episode YouTube: https://www.youtube.com/watch?v=mqJphdvvTr8&t=2935s If this lesson impacted you, subscribe to the No Surrender Show for more conversations about resilience, leadership, faith, purpose, and overcoming life's hardest battles. CONNECT WITH HOST Instagram: @thenosurrendershow YouTube: @justinjcole Facebook: https://www.facebook.com/thenosurrendershow TikTok: https://www.tiktok.com/@justincolethecarguy Website: https://www.nosurrendershow.com Subscribe for more stories of resilience, leadership, and No-Surrender living. #NoSurrender #AlejandroMonteverde #Surrender #Resilience #Faith

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  No Surrender

  Dr. Bob Adams: 70 Started Navy SEAL Training. Only 11 Finished. Here's Why He Made It

  Sep 1, 20261h 26m

  70 men started Navy SEAL training with Dr. Bob Adams. Only 11 graduated. Years later, Bob looked back at those 11 men and discovered something surprising: every single one of them had already been tested by life before they ever entered BUD/S. Bob certainly had. At 11 years old, he watched his alcoholic father become violent with his mother. Bob stepped in and told him that if he ever wanted to hurt her again, he would have to go through him first. Years later, that resilience would be tested again during Navy SEAL Hell Week. Hell Week is designed to push candidates to the point where their bodies and minds tell them they cannot go any further. Bob describes it as reaching the "I can't" line: you either cross it and keep moving or ring the bell and quit. Some of the strongest candidates don't make it. Star quarterbacks. Elite athletes. People who appear physically built for the challenge. Bob believes one reason is that many of those high performers know they have somewhere else to go. If they quit, they can still return to a life where they know they can succeed. For Bob, quitting wasn't an option. He went on to become a Navy SEAL platoon commander before taking an extraordinary second path: earning an MBA, returning to school in his late 30s, becoming a physician, and eventually serving as Command Surgeon for the Army's Delta Force. He ultimately spent 36 years in uniform. In this conversation, Justin Cole and Dr. Bob Adams cover: Why only 11 of the 70 men in Bob's BUD/S class graduated What the men who survived Hell Week had in common Why some elite athletes still quit Navy SEAL training How Bob's childhood shaped his ability to endure adversity What it means to reach the "I can't" line Why Bob believed he might die during Hell Week but kept going His journey from Navy SEAL platoon commander to physician Becoming Command Surgeon for the Army's Delta Force His father's battle with alcoholism and the prayer that changed his life The final moment between Bob's mother and father that Bob says changed his understanding of faith Why "No Surrender" is deeply personal to him At the end of the conversation, Justin asks Bob what No Surrender means to him. His answer comes back to Hell Week and the mentality required to make it to the end: "I'm gonna die before I'm gonna give up, and there is no surrender in me." Whether you're facing failure, loss, fear, a difficult season, or simply a moment when your mind is telling you that you can't keep going, Bob's story is a reminder that what you have already survived may be evidence of what you are capable of overcoming next. If this episode impacts you, subscribe to the No Surrender Show for more conversations about resilience, leadership, faith, mental toughness, and overcoming life's hardest battles. CONNECT WITH HOST Instagram: @thenosurrendershow YouTube: @justinjcole Facebook: https://www.facebook.com/thenosurrendershow TikTok: https://www.tiktok.com/@justincolethecarguy Website: https://www.nosurrendershow.com CONNECT WITH DR. BOB ADAMS LinkedIn: https://www.linkedin.com/in/drbobmd/ Instagram: https://www.instagram.com/buds81/ Facebook: https://www.facebook.com/bob.adams.5201254/ Website: https://www.swordsandseals.com/ BOOKS Six Days of Impossible: Navy SEAL Hell Week: https://www.facebook.com/buds81/ Swords and Saints: https://www.facebook.com/profile.php?id=100063482141637 My Dear Sara: https://swordsandseals.com/my_dear_sara/ Subscribe for more stories of resilience, leadership, and no-surrender living. #NoSurrender #DrBobAdams #NavySEAL #DeltaForce #MentalToughness #Resilience

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  Episode #18

  Brandon Webb: The SEAL Who Trained Chris Kyle & Marcus Luttrell

  Jul 21, 20261h 19m

  Brandon Webb ran the Navy SEAL sniper program that trained the two most famous SEALs in history - "American Sniper" Chris Kyle and "Lone Survivor" Marcus Luttrell, who credits that training with saving his life. His own story is just as remarkable. Kicked out of his home (which happened to be a boat his parents owned and his family lived in at the time) at 16, Brandon fought his way through the Navy's brutal BUD/S selection, deployed after 9/11, and became Course Manager of the SEAL Sniper Course - where his mental management system cut the failure rate from 30% to just 1% without lowering a single standard. Then he lost it all: $4 million of investors' money, his marriage, and five years of work - before rebuilding from zero into a New York Times bestselling author (The Red Circle) and founder of the largest military content network on the internet, reaching 50+ million readers. In this conversation, Justin and Brandon cover: The mental system that cut SEAL sniper failure from 30% to 1% - visualization, emotional regulation, and rewriting your self-talk Surviving Hell Week, and why the "most likely to fail" label made him unbreakable Training Marcus Luttrell - and the reunion after Operation Red Wings Losing $4M and his marriage in the same year, and the comeback playbook Choosing family over military promotion Raising resilient kids, ADHD as an advantage, and why talent is overrated Whether you're leading a company, raising a family, or fighting through your own worst chapter, this episode is a masterclass in refusing to Surrender. If this episode moves you, subscribe - it's the best way to help us bring you more conversations like this. CONNECT WITH HOST Instagram: @thenosurrendershow YouTube: @justinjcole Facebook: https://www.facebook.com/thenosurrendershow TikTok: https://www.tiktok.com/@justincolethecarguy Website: https://www.nosurrendershow.com CONNECT WITH BRANDON WEBB Instagram: @brandontwebb X / Twitter: @BrandonTWebb Facebook: https://www.facebook.com/brandonwebbseal Website: https://brandontylerwebb.com SOFREP: https://sofrep.com Book: The Red Circle - https://brandontylerwebb.com/books/ Subscribe for more stories of resilience, leadership, and no-surrender living.

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  No Surrender

  17. Paul Davis Returns: Bible Contradictions, a Psychedelic Encounter with God & the Truth About Manifestation | No Surrender

  Jul 7, 20261h 26m

  "Only a psychopath would do that" - that's how Paul Davis describes the God he was taught to worship growing up. In this raw and unfiltered follow-up, Justin Cole welcomes back longtime friend Paul Davis - the Fired-Up Texas Lawyer turned spiritual guide and Real Good News Founder - for a conversation that goes even deeper than Part 1. Paul opens up about the Bible contradictions that continued to unravel his traditional faith, from the conflicting accounts of Judas's death to the unsettling story of Lot and his daughters, and why he came to believe the God he was taught to worship couldn't be the whole picture. He shares a profound psilocybin experience he describes as a direct conversation with God, we walk through a muscle-testing demonstration that reveals hidden truths, and Paul makes the case that Jesus himself taught the principles of manifestation centuries before the word existed. The conversation goes supernatural as Paul recounts manifesting a multi-million-dollar home - and Justin shares a story of manifesting a best friend for his sister. A bold, thought-provoking continuation of Paul's journey through faith, doubt, psychedelics, spiritual awakening and MORE. CONNECT WITH HOST Instagram: @thenosurrendershow YouTube: @justinjcole Facebook: https://www.facebook.com/thenosurrendershow TikTok: https://www.tiktok.com/@justincolethecarguy Website: https://www.nosurrendershow.com CONNECT WITH PAUL DAVIS Instagram: @realgoodnewsxp | @fireduptxlawyer2 Website: realgoodnews.org YouTube: https://www.youtube.com/@RealGoodNewsXP Subscribe for more unbreakable stories of resilience, faith, and no-surrender living! Drop a comment: Have you ever had an experience that completely changed how you see God?

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