Northern Leaders Podcast

Northern Leaders is BusinessCloud’s new podcast that interviews some of the North’s most dynamic leaders.

Northern Leaders Podcast is a business podcast hosted by BusinessCloud, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

BusinessCloud hosts Northern Leaders Podcast, a business show with 10 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #10

  Gavin Wheeldon: 'Named after a bank; shocking the Dragons; turning the world purple'

  Aug 11, 202547 minS1

  <p>Fittingly for a man who was named after a bank, Gavin Wheeldon has spent much of his life making money.</p><p> </p><p>His parents still hadn’t chosen a middle name when they stopped off a branch of Lloyds Bank enroute to his christening – and decided to call him Lloyd.</p><p>At the age of 11 he started buying window locks, chains and spy holes for 50p and selling them fitted for £5.50 - giving some of the proceeds to his Mum.</p><p>At the age of 14 he lied to his bosses to get a telesales job selli...

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  Episode #9

  William Lees-Jones: 'Pints, pubs and politicians'

  Aug 4, 202552 minS1

  <p>William Lees-Jones is the larger-than-life managing director of JW Lees.</p><p> </p><p>He’s held the role for more than 22 years, growing the 197-year-old family brewer into a £100m turnover business.</p><p> </p><p>He’s helped navigate the company through some of its biggest challenges, including the smoking ban and Covid.</p><p></p><p>Now he’s gone to war with the Labour government over its controversial inheritance tax reforms.</p><p> </p><p>“When I became MD we had 172 pubs,” he told the Northern Leaders podcast. “We now have 138 but we’ve sold 124. Pretty much eve...

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  Episode #8

  Jennifer Atkinson: ‘Life isn’t like you see on Instagram’

  Jul 28, 202539 minS1

  <p>Jennifer Atkinson has legendary status in the world of travel.</p><p> </p><p>She first made her name at ITC Travel Group, where she went from marketing manager to CEO, growing turnover from £40m to £90m and a £5m profit.</p><p>Now, she’s at the helm of Travel Seen, which she’s already grown to more than £20m turnover with plans to grow even further.</p><p>However, in between these two events, she’s had to contend with everything life can throw at her, including divorce, Covid, menopause and imposter syndrome.</p><p>In an incredibly...

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  Episode #7

  James Whittaker: ‘Why I never compare myself to my father’

  Jul 21, 202547 minS1

  <p>James Whittaker: ‘Why I never compare myself to my father’</p><p></p><p>James Whittaker is the managing director of Peel Waters and is involved in some of the North’s most important developments.</p><p></p><p>However, he's arguably best known as the son of billionaire John Whittaker, who gave the North game-changing projects like MediaCity and Trafford Centre.</p><p></p><p>Recalling his childhood he said: “We very rarely saw Dad as children. He was working so late. He wouldn’t be in until 12pm and when he did come in, he would be on the pho...

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  Episode #6

  Lisa Morton: From washing cars to tackling sexism - and why Gary Neville is a true leader

  Jul 14, 202550 minS1

  <p>Lisa Morton is a doyen in the world of Manchester PR.</p><p></p><p>She’s the founder and CEO of PR and marketing agency Roland Dransfield, which she named after her mentor who got her into business at the age of eight.</p><p></p><p>“He bought me a bucket and sponge and told me ‘you’ve got a car washing round’,’’ she recalled. “He taught me about repeat customers, attention to detail and raising your prices on the back of good performance.”</p><p></p><p>Morton, who once sold ladybirds in matchboxes to make money, founded her...

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