
Not Another Podcast
A 56-Minute Masterclass on Manifestation for Skeptics | Sarah Perl @ Stella
Sarah Perl had fewer than 150 followers when a tarot video she posted as a college sophomore went viral overnight. Three years later she'd made over a million dollars in courses, paid off the student debt she took on for a teaching degree everyone told her not to get, and left Brooklyn for LA. This year she shipped Stella, an AI app she designed the front end of herself using Claude Code, on no venture funding. Brennan sits down with her not as the internet's manifestation girl, but as what she actually is: a distribution-first, bootstrapped, AI-native operator with 4.5 million followers and a very specific theory of why founders win. Her framing for this audience is blunt. Manifesting is the For You page. Where you put your attention is where your life ends up going, and belief is the highest-leverage, lowest-effort thing you can work on. They get into the parts she almost never gets asked about: why she'd only hire neurodivergent people, what her ADHD has actually cost her, the Twitter thread full of guys planning to build her app that pushed her to ship, and the launch week when her own users turned on her pricing. In this episode: Why she optimizes for obsession instead of strategy, and how that shapes what gets built The exact origin of "I get paid to exist," said years before it was remotely true How she reframes ADHD and anxiety as an operating system rather than a defect What building the front end of a real app with Claude Code on her phone actually looked like The Twitter thread that made her stop planning and ship Why lottery winners lose the money, and what that has to do with your revenue ceiling The biggest regret of her life, and why she still wouldn't change it Subscribe for new episodes every week. Watch on YouTube, listen on Spotify and Apple Podcasts. Find Sarah at @hothighpriestess and download Stella on the App Store.

