Episode #28
20 YEARS AT HIGHLAND PARK WITH MARTIN MARDVARDSEN
Daz is flying solo this week as he sits down with Highland Park’s Martin Markvardsen on the eve of his twentieth anniversary as the distillery’s brand ambassador. Martin takes us back to his early days managing the legendary Quaich Bar at the Craigellachie Hotel, where 784 whiskies, industry characters and the occasional lock in provided a fairly thorough education. He explains how repeatedly including Highland Park 18 in his tastings eventually led to a phone call offering him the ambassador’s job. They look back at what whisky ambassadorship involved in 2006, from lengthy technical masterclasses and enormous whisky festivals to the characters who shaped the industry, including Jim McEwan, Charlie MacLean, Dave Broom, Ronnie Cox, Ian Miller and Ian Logan. Martin and Daz also discuss how the role has changed. Today’s ambassadors need to understand social media, online tastings, cocktails and content creation alongside the traditional production knowledge and storytelling. There are tales of sideways Zoom tastings, Facebook mistaking Martin’s Highland Park tattoo for pornography and Daz missing his own masterclass after a particularly enthusiastic night aboard the Viking Line. Finally, they attempt to choose their greatest Highland Park releases of all time, covering bottles including Leif Eriksson, the 1977 Bicentenary, Hjarta, the original 50 Year Old, Dark Origins and the ever dependable Highland Park 18. A relaxed and wonderfully nostalgic conversation about two decades with one distillery, the people who make whisky special and why Martin still has no plans to slow down. Hosted by Mitch Bechard and Daz Haldane, this is where the whisky world gets pulled apart properly, with stories, insights, and the occasional bit of chaos along the way. New episodes every week(ish) Live shows & tastings across Scotland ️ Web: www.notanotherwhiskypodcast.com Enquiries & partnerships: whiskypodcast@gmail.com Follow us on Instagram Support this show http://supporter.acast.com/not-another-whisky-podcast . Hosted on Acast. See acast.com/privacy for more information.
