
Episode #9
Do Good Diapers: Eric Forseth
<p>Eric Forseth spent over a decade in advertising, hopping between agencies and working long hours on campaigns for major brands. But somewhere along the way, he started asking himself a question he couldn't shake: what else could I do with my life that feels more meaningful?</p><p>In May 2025, Eric and his wife bought Do Good Diapers, a cloth diaper cleaning service in the Twin Cities. That was the easy (but also scary) part. Then Eric got to work transforming the business, using his advertising skills and genuine care for people to create something that more effectively reflected...






