Episode #17
"Is This Even Worth It?" — Cheryl Dempsey on the Real Cost of Building Something From Nothing
What does it really take to build something from nothing — while raising kids, running a business, and doing it all without a single cold call? In Episode 15 of STANDOUT Cabo, Paige Hernandez sits down with Cheryl Dempsey of Coastal Breeze Processing for one of the most honest, raw, and real conversations of the season. Cheryl started her processing company four years ago with $14,000 in top line revenue. This year she's on track to hit a million. And every single client came from a referral. But this episode isn't just about the numbers. It's about everything that happens behind them. In this episode: From $14K to $1M in four years — and why Cheryl almost didn't see it coming Why every client at Coastal Breeze Processing came from a referral and what that actually means The emotional weight nobody talks about in mortgage and how it can literally keep you up at night Learning to say no to business that doesn't fit — and why that's actually the growth The scarcity vs. abundance battle that every self-generating business owner knows too well Why the group chat changed everything — and what real community looks like for women in this industry The moment Paige's mom told her "figure this out or this business will kill you" Knowing when you've done your best — even when it still feels like it wasn't enough This one will hit different if you've ever asked yourself "is this even worth it?" and kept going anyway. Find Cheryl: coastalbreezeprocessing.com Follow Cheryl on Instagram: @mortgagebrokermom Follow us across all platforms: notoriouswmn.com STANDOUT by NOTORIOUS® exists because companies believe the female voice deserves a bigger stage. Thank you to our sponsors for helping us create content, community, and experiences that celebrate and elevate women in mortgage. Together, we're changing what's possible. ✨ Thank you to: The Loan Store Rocket Pro Broker Insights Group Coastal Breeze Processing #StandoutCabo #WomenInMortgage #MortgagePodcast #WomenInBusiness #MortgageBroker #WomenWhoLead #CoastalBreezeProcessing #LoanProcessor #FemaleFounder #MortgageWomen

