How do I pitch Now that's Significant as a podcast guest?

Now that's Significant has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.

Who is the host of Now that's Significant?

Now that's Significant is hosted by Michael Howard. The show is categorised under business (marketing) and has published 154 episodes.

How many episodes does Now that's Significant have?

Now that's Significant has published 154 episodes.

What topics does Now that's Significant cover?

Now that's Significant regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.

Is it hard to get booked on Now that's Significant?

Now that's Significant is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is Now that's Significant currently accepting guest pitches?

Now that's Significant hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are Now that's Significant episodes?

Episodes of Now that's Significant average 39 minutes. a focused format where a clear narrative arc and tight preparation matter most.

What guest credentials does Now that's Significant typically look for?

Our data rates Now that's Significant's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

business

Now that's Significant

Hosted by Michael Howard · business · EN · 154 episodes

Audience: 6

Apple Podcasts Website

About this Podcast:

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders. The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show. Check out transcribed episodes on our website at Infotools | Podcasts *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful clou

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Contact path

Verified email

Booking probability

25%

Guest openness

Selective

Verified email on file

80/100

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What is Now that's Significant?

Now that's Significant is a business podcast hosted by Michael Howard, with 154 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

About the host

Michael Howard hosts Now that's Significant, a business show with 154 episodes published.

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Recent episodes

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Episode #154
Now that's Significant - How Women in Research (WIRe) is giving back to the industry
Dec 1, 202510 minS0
Welcome to this latest episode of Now that's Significant, which just happens to be a significant episode in and of itself - especially after a long absence from the [digital] airwaves. John Bird discusses the impact that WIRe is making in the market research industry, joined by WIRe's Executive Director, Jessica Sage. John also mentions a worthy quick-fire Giving Tuesday campaign he is helping launch, where Infotools is matching donations for one day only, up to $5,000. So, if you want to give and support the amazing work that WIRe is doing, let's help...
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Episode #153
Understanding Culture: The struggle over meaning with Anastasia Kārklīna Gabriel
Apr 16, 202541 minS0
Welcome to Now that's Significant, a market research podcast hosted by Michael Howard, the Head of Marketing at Infotools. This week, Dr. Anastasia Kārklīna Gabriel, an award-winning author and cultural theorist, joins the show to discuss the role of culture within marketing and her new book "Cultural Intelligence for Marketers." Key points of discussion: 1. Cultural intelligence defined: Anastasia defines cultural intelligence as the practice of understanding culture and its trajectory to assess a brand’s role and opportunities within the cultural landscape. She stresses the importance of integrating cultural insight into mark...
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Episode #152
Imagining a world where consumers owned & benefited from their data with Wes Chaar
Mar 19, 202547 minS0
On this episode of Now that's Significant, a market research podcast, hosted by Michael Howard, Wes Chaar, a former aerospace engineer turned analytics expert, discusses transforming data ownership from agencies and corporations back to individuals, promoting a paradigm shift in data management. The discussion posed some challenging considerations, which included benefits and incentives. Key points of discussion include: 1. Personal Data Ownership: Wes introduces a revolutionary idea to transition personal data control from corporations to individuals, where data can be consented, controlled, and potentially monetized by individuals themselves. 2. Economic Impact of...
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Episode #151
VIBE - Black Market Research & Insights Professionals Conference with Tikica Benjamin
Mar 11, 202514 minS0
Welcome to Now that's Significant, a market research podcast hosted by Keri Vermaak. In this episode, Keri engages with Tikica Benjamin, a seasoned market researcher, to discuss her latest initiative, the VIBE Black Market Research Professionals Conference, aimed at empowering Black professionals in the industry. The key points of discussion: 1. Inspiration for VIBE Conference: Tikica shares the inspiration behind launching the VIBE conference, highlighting the need for a dedicated space for Black market researchers to connect, grow professionally, and build a community. 2. Conference Objectives and Structure: The discussion covers...
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Episode #150
An open letter to the consumer insights industry with Keith Rinzler
Mar 5, 202545 minS0
Welcome to the 150th episode of Now that's Significant, a market research podcast hosted by Michael Howard. In this special episode, Keith Rinzler, a seasoned marketing and media entrepreneur, joins to discuss the pressing issue of data fraud in the market research industry and the necessary steps to combat it. Key points of discussion include... 1. Open Letter to the Consumer Insights Industry: Keith discusses his open letter aimed at addressing the prevailing data fraud crisis in the market research industry, emphasizing the urgency for reform to restore the industry's credibility. <...
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Guest Appearances

Recent guests on Now that's Significant. Study who booked and why before you pitch.

Dr. Anastasia Karklina Gabriel

author, Reddit

Lisa Miller

professor in the Clinical Psychology Program at Teachers College, Columbia University, Columbia University’s Teachers College

Dr. Vivienne Ming

theoretical neuroscientist, entrepreneur, and author, Socos Labs

Tom Johnson

Senior Director of Consumer Insight and Analytics, B-Side the Tracks Brewing Co.

Advertisers on this show

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Best industries to pitch Now that's Significant for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

businessstrong

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

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Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

Now that's Significant

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