Episode #17
Ross Wilson - CBS | Exporting NZ Healthcare Software to Australia & the Middle East | Ep 17
What does it take for a Hamilton software company to win major healthcare contracts across New Zealand, Australia and the Middle East? Ross Wilson, founder of CBS, shares how the company grew from running hospital costing calculations on a laptop to supporting hundreds of hospitals. Ross explains why cracking Australia took around a decade, how proof-of-concept projects help win enterprise clients, the unexpected realities of doing business in the UAE, and why relationships remain at the centre of CBS’s international growth. Timestamps: 0:00 Introduction 1:07 Meet Ross Wilson and CBS 3:05 How CBS Started 5:21 The 10-Year Push Into Australia 8:42 CBS's Competitive Advantage 10:28 How Enterprise Sales Really Work 12:02 Finding Millions in Missing Funding 13:53 Helping Hospitals Make Better Decisions 17:38 Expanding Into the UAE 18:42 The Challenges of Doing Business in the UAE 22:35 Why Relationships Matter 26:42 How NZTE Helped CBS Grow 30:35 What's Next for CBS 31:43 Connect With Ross and CBS Follow CBS here: Facebook - https://www.facebook.com/cbsnz LinkedIn - https://www.linkedin.com/company/cbsnz YouTube - https://www.youtube.com/@cbsnz2327 Website - https://www.cbsnz.com This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth. Find out more here: https://www.duoplus.nz Follow: NZ Innovation & Export Podcast: Website - https://www.duoplus.nz/podcast Facebook - https://www.facebook.com/nzinnovationexportpodcast Instagram - https://www.instagram.com/nzinnovationexportpodcast Tik-Tok - https://www.tiktok.com/@nzinnovationandexport YouTube - https://www.youtube.com/@NZInnovationExportPodcast Spotify - https://open.spotify.com/show/4OJb33uLpmSecvkYVdSKC5 Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

