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What Recruiting Teams Can Learn From Customer Support with Natalie Mercuri, Plaid
Recruiting operations does not scale on good intentions alone. Natalie Mercuri , Recruiting Operations Program Manager at Plaid , joins Shannon to share how her two-person team supported thousands of interviews a year while migrating the company to a new ATS. Natalie explains why she brought her customer support background into talent, why centralizing every question into one channel changed how recruiters and hiring managers get help, and how she layered ticketing and AI tools on top of that channel to speed up response times. Natalie also shares how her team pushed first reply resolution to 85%, cut down on one-off DMs, and taught the wider company how to troubleshoot before asking for help. She closes with her honest take on why cover letters waste everyone's time. Key Takeaways Centralize every question: One intake channel makes it easier to track, prioritize, and delegate incoming requests. Automate the first response: Tools like Glean can handle routine questions so your team can focus on the harder ones. Teach people to troubleshoot: Coaching employees to try one more step before asking builds a stronger self-serve culture. Protect quality during ramp: Moving fast only pays off when your team still has time to get the answer right. Timestamps (00:00) Introduction (00:47) Meet Natalie Mercuri (02:31) Why strong recruiting operations start with trust (04:46) Migrating to a new ATS while keeping hiring on pace (07:48) Centralizing every recruiting question in one channel (09:32) Choosing the right tools for ticket intake (11:47) Balancing AI automation with human follow up (15:35) Teaching recruiters and hiring managers to self-serve (21:12) Borrowing lessons from customer support and engineering (28:34) The results behind an 85% first reply rate (33:53) Where to connect with Natalie






