Oh! She Can Drive

She's not waiting. She's driving ⚡️Conversations on building, ambition & identityFor women shaping what’s nextHosted by Hourea, this is where founder stories meet real business thinking.Each episode features unfiltered conversations with women building companies, careers and influence - and the decisions, trade-offs, and realities behind it.New episodes every other Tuesday.💙 Subscribe and follow:Instagram: @ohshecandriveTikTok: @ohshecandrive

Oh! She Can Drive is a business podcast hosted by Hourea, with 31 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Hourea hosts Oh! She Can Drive, a business show with 31 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #31

  #31 The Business of Food: What It Really Takes to Build a Consumer Brand | Imogen Royall, Northern Pasta Co.

  Jul 28, 202652 minS1

  In this episode of @ohshecandrive, Hourea sits down with Imogen Royall, co-founder of Northern Pasta Co., to explore what it really takes to build a food brand from scratch. What if building a great business has less to do with branding - and everything to do with becoming obsessed with your product? ⏱️ CHAPTERS 00:00 - Why "It's Just Pasta" Couldn't Be More Wrong02:00 - What's Actually Wrong With Supermarket Pasta?08:00 - Learning to Love Food Again18:30 - How Northern Pasta Co. Was Born26:00 - Why Product Matters More Than Branding34:00 - The TV Appearance That Changed Everything40:00 - Behind the Build: Scaling a Food Business48:00 - Raising Investment & What's Next ️ Guest: Imogen Royall - Co-Founder of Northern Pasta Co. Follow The Northern Pasta Company: @northernpastaco Imogen shares how she went from making pasta in her kitchen to launching Northern Pasta Co. into Waitrose and the lessons she's learned building one of the UK's fastest-growing premium food brands. She also opens up about her difficult relationship with food growing up, how cooking transformed her life, and why joy, connection and community sit at the heart of everything she builds. This conversation explores entrepreneurship, resilience, food innovation, fundraising, retail growth, and what it really means to create a business with purpose. Oh She Can Drive with Hourea Alaoui explores the moments women entrepreneurs take control of their destinies and change the business landscape in the process. ❤️ Like what you hear? Follow us for more founder stories. Instagram: @ohshecandrive

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  Episode #31

  #30 From Prada to Tech Founder: Building a Business Through Relationships | Federica Lebanca, Fflow

  Jul 14, 202636 minS1

  In this episode of / @ohshecandrive Hourea sits down with Federica Labanca, co-founder of Fflow, to explore what it really takes to build a technology company in an industry built on relationships. What if the most valuable business asset isn't your product - but the community you build around it? ⏱️ CHAPTERS 00:00 - Is Community the Most Undervalued Asset in Business? 02:00 - The Startup That Changed Direction After Customer Feedback 06:00 - Why Relationships Still Beat Algorithms 10:00 - Moving to London at 18 With No Plan B 13:00 - The Leap From Employee to Freelancer 16:00 - The Business Behind Content Creation 20:00 - Building a Tech Company as a Creative Founder 23:00 - Why Brands Are Investing in Community Again 27:00 - Becoming the Face of Your Business 30:00 - The Economics of Creator Marketing 34:00 - Lessons Learned Building Fflow What happens when you stop chasing followers and start building genuine connection? 🎙️ Guest: Federica Labanca - Co-Founder of Fflow 📲 Follow Federica & Fflow: @federica.labanca @fflow Federica shares her journey from the shop floor at Prada to startup founder, the challenges of freelancing without a safety net, navigating imposter syndrome, building a business partnership, and learning to balance creativity with the demands of scaling a technology company. This conversation is about far more than content creation. It's about relationships, resilience, entrepreneurship, and building something people genuinely want to be part of. Oh She Can Drive with Hourea Alaoui explores the moments women entrepreneurs take control of their destinies and change the business landscape in the process. ❤️ Like what you hear? Follow us for more founder stories. Instagram: @oh.shecandrive TikTok: @ohshecandrive

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  Episode #29

  #29 The Truth About Sunscreen: Insider Reveals What Most People Get Wrong | Nico Morga Alden, Alta Marea

  Jun 30, 202638 minS1

  In this episode of / @ohshecandrive Hourea sits down with Nico Morga Alden, founder of Alta Marea,, the Italian-made sun care brand challenging some of the biggest myths in the beauty industry. After two decades inside beauty giants like LVMH, Unilever, Estée Lauder and Makeup by Mario, Nico shares what she learned before walking away to build a sunscreen brand from scratch. ⏱️ CHAPTERS 00:00 — What If Everything You’ve Been Told About Sunscreen Is Wrong? 03:00 — The Biggest SPF Myths & What Actually Protects Your Skin 08:30 — Why Millennials Are Seeing More Skin Cancer Than Previous Generations 11:30 — Why Nico Left Beauty Giants To Launch Her Own Brand 15:00 — Why Building A Sunscreen Brand Is Harder Than Almost Any Other Category 18:00 — The Beauty Industry Secrets Nobody Talks About 21:00 — What Happened When Industry Contacts Stopped Replying? 30:00 — The Brutal Economics Of Launching A Consumer Brand Today 36:00 — Fundraising As A Solo Female Founder & The Reality Behind The Numbers 38:00 — The Advice Everyone Gave Her That She Ignored Anyway What if the hardest business to build is exactly the one worth building? 🎙️ Guest: Nico Morga Alden - Founder of Alta Marea 📲 Follow Nico & Alta Maria: @altamareaskin @nico.morga.alden After nearly twenty years in the beauty industry, Nico left the world of global brands to launch Alta Marea—an Italian-made sun care company built on science, transparency, and performance. In this episode, we discuss the misinformation surrounding sunscreen, why consumers are more confused than ever about SPF, and what beauty insiders know that most people don't. Nico shares insights into the rapid growth of the sun care category, the realities of product development, and the challenges of launching a beauty brand today. She also opens up about fundraising as a solo female founder, building without a co-founder, and the resilience required to create something from the ground up. Oh She Can Drive with Hourea Alaoui explores the moments women entrepreneurs take control of their destinies and reshape industries in the process. ❤️ Enjoyed this conversation? Subscribe for more interviews with ambitious women founders, creatives, and industry leaders. Instagram: @oh.shecandrive TikTok: @ohshecandrive

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  Episode #28

  #28 She Left Law and Forbes to Build a Nail Brand at 40, Here's What Nobody Told Her | Angela Lei, Fette

  Jun 16, 202644 minS1

  In this episode of Oh She Can Drive, Hourea sits down with Angela Lei, founder of Fette, to explore what really happens when you leave behind a successful career and build something entirely your own. What if the biggest risk isn’t starting a business… but staying where you’ve outgrown yourself? ⏱️ CHAPTERS 00:00 - Can Starting Over Be the Best Decision You Ever Make?04:00 - From Corporate Lawyer to Founder 10:00 - The Founder Fantasy vs Founder Reality 17:00 - Why Great Products Don’t Sell Themselves 26:00 - The Financial Wake-Up Call Every Founder Needs 33:00 - Building a Handmade Brand in a Mass-Production World 44:00 - Letting Go of Society’s Timeline 47:00 - The Mindset That Keeps Founders Going What happens when you stop living by everyone else’s timeline and start creating your own? 🎙️ Guest: Angela Lei - Founder of Fette 📲 Follow Angela & Fetti: @fette.world @angelaxlei From making partner at a prestigious law firm to launching a handmade beauty brand from scratch, Angela shares the realities of entrepreneurship that rarely make it into the headlines. We talk about the illusion of overnight success, the gap between media coverage and actual sales, why launch day is often just the beginning, and the uncomfortable lessons that come with managing money, inventory, fulfillment, and growth. Angela also opens up about manifesting, mindset, imposter syndrome, learning to become the face of her brand, and what it means to redefine success on your own terms after years of following a traditional path. This conversation is about far more than nails. It’s about reinvention, identity, courage, and trusting yourself enough to build a life that feels true to who you are. Oh She Can Drive with Hourea Alaoui explores the moments women entrepreneurs take control of their destinies and change the business landscape in the process. ❤️ Like what you hear? Follow us for more founder stories. Instagram: @ohshecandriveTikTok: @ohshecandrive

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  Episode #27

  #27 The Psychology of Style: Change Your Clothes, Change Your Life | Yasmina Nessim, Pstyled

  Jun 2, 202649 minS1

  <p>In this episode of Oh She Can Drive, Hourea sits down with Yasmina Nessim, founder of Pstyled and author of The Pursuit of the Power-Suit, to explore the hidden psychology of what we wear — and why your wardrobe may be shaping your confidence, emotions, productivity, relationships, and even mental health more than you realise.</p><p><br></p><p>What if getting dressed wasn’t superficial at all… but one of the most powerful psychological tools you use every single day?</p><p><br></p><p>⏱️ CHAPTERS </p><p>00:00 — Can Clothes Really Change Your Mental Health? </p><p>02:00 — The Science Behind...

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