On Messaging

Interviews with top product marketers detailing the stories, skills, processes and advice on developing high quality messaging.Hosted and written by Josh Chronister. onmessaging.substack.com

On Messaging is a business podcast hosted by Josh Chronister, with 17 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Josh Chronister hosts On Messaging, a business show with 17 episodes published.

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  Episode #17

  A Look Inside the Messaging & Launch Process Behind Vector's Product Launch of the Year Nomination

  Mar 11, 202648 minS1

  <p>Alex Virden joined Vector as their first product marketing hire in April 2025. By October, she had pulled off a full repositioning, a pricing and packaging overhaul, a website redesign, and a Halloween-themed launch — all at a seed-stage startup with fewer than a dozen people.</p><p>The launch generated a 41% increase in site traffic, $1M in pipeline, and a Product Launch of the Year nomination from the Product Marketing Alliance.</p><p>Alex is full of PMM knowledge. I hope you learn from her as much as I did. </p><p>Listen now on YouTube, Spotify, and Apple Podcasts 🎙️</p><p>Du...

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  Episode #16

  Danger Zone: Reducing Your Messaging to Fit Into Templates

  Jan 6, 202652 minS1

  <p>In this episode, Devon O’Rourke, founder of Fluvio, shares why the push for ultra-simple messaging can actually hurt your credibility with technical buyers. </p><p>We discuss:</p><p>- Whether Gen AI is a strategic utility or a threat to deep thinking in product marketing</p><p>- Why the trend of simplistic messaging is a danger zone for sophisticated tech products</p><p>- Why it’s dangerous to solely rely on templates for product marketing activities</p><p>- Why LinkedIn influencers could be guiding you down the wrong path</p><p>- What makes a gre...

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  Episode #15

  How to Position & Message Yourself for PMM Career Growth w/Yi Lin Pei

  Nov 18, 202546 minS1

  <p>In this episode, product marketing career coach Yi Lin Pei shares her framework for self-positioning and career differentiation. Yi Lin breaks down the concrete steps to shift from a tactical executor to a strategic growth driver, how to evolve your personal messaging to command executive presence, and why the most important communication skill might be asking "why" before saying "yes".</p><p>Key Takeaways</p><p>- Position Yourself Like a Product: Apply PMM principles to your career. First, define your "destination" (where you want to go and who you want to be). Second, understand why your "target companies"...

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  Episode #14

  From Competitive Intel to Killer Messaging: How to Differentiate Your POV w/ Talya Heller | Down to a T

  Sep 11, 20251h 7mS1

  <p>Listen now on YouTube, Spotify, and Apple Podcasts!</p><p>Episode 14: Talya Heller, Owner of Down to a T joins me to break down how to weave competitive intelligence into messaging that actually differentiates.</p><p>Talya runs a product marketing consultancy called Down to a T focused on creating a differentiated POV coupled with customer centered sales assets.</p><p>Talya is a former engineer, turned product manager, turned product marketer. She came highly recommended for the show and was referred to as, “the competitive intel queen” (thanks Michele Nieberding!). I love it!</p><p>I’ve already taken...

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  Episode #13

  Stop Selling Features — Teach a Story Buyers Remember w/ Ryan Yackel | Databand.ai

  Aug 26, 20251h 5mS1

  <p>Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛</p><p>On the show today, I have Ryan Yackel, Chief Marketing Officer at Databand.ai</p><p>Ryan is a former sales engineer, turned product marketer, turned chief marketing officer. Also, a children’s book author with an animated version available on Youtube.</p><p>This was a phenomenal conversation. Ryan came prepared with props, in the trenches product marketing stories, frameworks for narrative design and book recommendations. Plus we had a lot of good laughs.</p><p>//</p><p>During our conversation, we discu...

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