On Scope: The Marketing Podcast

On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.

On Scope: The Marketing Podcast is a business podcast hosted by Unknown Host, with 57 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts On Scope: The Marketing Podcast, a business show with 57 episodes published.

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  On Scope: The Marketing Podcast

  Bonus Episode: A Marketer’s Guide to Sustainable AI with Responsible AI’s Manoj Saxena

  Aug 12, 202640 min

  How do brands reconcile their sustainability pledges with the rapid acceleration of artificial intelligence (AI), a technology that comes with a set of valid ecological concerns? That was the core question the On Scope team set out to answer when it sat down with Manoj Saxena, founder of the Responsible AI Institute, for a frank and insightful conversation on LinkedIn Live. On this bonus episode of On Scope, host Mike Berberich and Saxena covered a wealth of valuable topics, including: Why so many businesses seemed to get caught up in the AI hype cycle without considering all the effects of the technology How brands with sustainability pledges should think about scaling AI and the safeguards they might put in place to ensure they uphold their commitments What Saxena means when he refers to AI as “alien intelligence” Listeners will come away with key advice and action steps to implement AI responsibly, while also ensuring they don’t let the benefits of this emergent technology pass them by.

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  On Scope: The Marketing Podcast

  Bonus Episode: How Brands Are Activating Around the World Cup with StackAdapt’s Greg Joseph

  Jun 3, 202628 min

  With the 2026 FIFA World Cup ready to kick off, brands are gearing up for one of the most anticipated marketing opportunities of the year. But with activations ranging from out-of-home display to IRL activations , measuring the success of these branded efforts will be a challenge. That’s where Greg Joseph, VP of inventory development at StackAdapt, comes in. On this bonus episode of On Scope, Greg joins host Mike Berberich to discuss how marketers are fully leveraging the unprecedented scale, energy, and geographic distribution of the tournament. Together, the duo cover: - Best practices for brand marketers to determine which markets they should target and which might not be worth the investment. - How to maximize brand impact when there are so many different markets and competing cultural norms converging for the World Cup. - Broad approaches brand marketers should consider to layer over top their more localized activations. Listeners will learn how brands can move beyond traditional broadcast thinking and instead embrace omnichannel, programmatic approaches that connect with consumers throughout their real, physical, and digital journeys, whether the target audience is from commuting and attending a match, watching on TV, or both. Have a topic or guest suggestion for On Scope? Let us know by emailing us at onscope@ana.net.

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  On Scope: The Marketing Podcast

  Bonus Episode: Why Personal Branding Is Your Company’s Secret Weapon with LinkedIn’s Alex Josephson

  May 13, 202644 minS0

  <p>On a special bonus episode of On Scope, Alex Josephson, VP of BrandWorks at LinkedIn, went live on LinkedIn with host Mike Berberich for a deep dive on how marketing and business professionals can turn personal branding into a powerful growth driver. Along with questions from the audience, Mike and Alex discussed best practices for growing the personal brand of executives and frontline employees, how companies can systematize professional brand development, and what you can do to build your own personal brand without coming off as — well — cringe.</p>

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  On Scope: The Marketing Podcast

  What Beyoncé Can Teach You About Marketing with Dr. Marcus Collins

  Apr 22, 202659 minS0

  <p>Dr. Marcus Collins, an author and clinical professor of marketing at the University of Michigan, is an expert on culture and how it influences human behavior. As both an academic and a practitioner, his strategies and creative contributions have led to hugely successful activations for clients like McDonald’s, Google, and even pop superstar Beyoncé.</p><p> </p><p>On this episode of On Scope, Marcus joins host Mike Berberich to unpack why brands so often misinterpret culture and how marketers can move from chasing popularity to facilitating meaningful connection with consumers. Together, Mike and Marcus explore why understanding bran...

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  On Scope: The Marketing Podcast

  You're Overthinking Your Media Strategy with Infolinks Media’s Bob Regular

  Apr 15, 202657 minS0

  <p>Bob Regular, CEO at Infolinks Media, has been in ad tech long enough to see every hype cycle come and go. With all that experience, Bob now maintains that the marketing industry is stuck chasing the wrong things, arguing that smarter media buy paths — rather than shorter ones — are the key to unlocking efficiency, performance, and trust in programmatic media.</p><p></p><p>On this episode of On Scope, Bob joins host Mike Berberich to break down why proprietary inventory and context signals are rewriting the rules for programmatic and why advertisers who optimize for outcomes instead of shor...

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