On Site

Welcome to ON SITE—the weekly contractor check-in powered by the Elite Builder Society. Hosted by the #1 contractor coach in North America, this podcast brings real stories, real strategies, and real conversations straight from the job site to your ears. Each week, we sit down with top educators, service providers, and working contractors to unpack the tools, tactics, and lessons that are shaping the construction industry today. From project wins to problem-solving, AI tools to team dynamics, this is where builders come to stay sharp and stay connected. Whether you’re already part of the Elite Builder Society or just tuning in to level up, ON SITE is your go-to space to hear what’s working in the field and how to apply it to your own business. No bullshit. No gimmicks. Just valuable insight you can use right now.

On Site is a business podcast hosted by Unknown Host, with 61 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts On Site, a business show with 61 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #62

  Brady Morris: Coaching, Action, and Building with Community

  Aug 17, 202623 min

  Recorded live at the Contractor Growth Seminar in Chilliwack, the hosts recap the event with speaker and Elite Builders Society coach Brady Morse, discussing travel fatigue, improvising through logistical issues, and the value of in-person connection for contractors. Brady explains his presentation goal: emphasizing systems and processes while encouraging contractors not to pursue growth alone and to leverage experienced coaches. They share how Brady and his wife, both entrepreneurs, turned the trip into an experience (whitewater rafting, restaurants, early nights, upcoming fishing) after quitting their jobs to build businesses and travel freely. The conversation highlights modeling fearless, action-oriented entrepreneurship for kids amid AI-driven job changes, the limits of AI as a “coach,” lessons from Keaton’s event failure, and plans to grow future seminars, podcasts, and new Elite Builders Society training tools and platforms. Chapters 00:00 Seminar Kickoff 00:33 Event Takeaways 01:13 Making It Work 02:19 Brady’s Talk Goals 03:05 Chilliwack Adventures 04:16 Quitting to Travel 05:47 Entrepreneur Marriage 07:26 Kids and New Paths 08:05 Dream Big Lessons 10:56 AI and Coaching Future 12:20 Event Costs And Scale 12:49 Business Tuition Lessons 13:58 Speaking From Experience 15:03 Coaching That Lacks Real Scars 16:18 Betting On Yourself 17:12 Next Tour Growth Plan 18:40 Hiring Coaches For Support 20:47 Build Tools And Community 22:32 Only Work With Doers 23:32 Fit Matters Closing Connect with Brady Morris: Website - https://ebsworks.com/ Instagram - https://www.instagram.com/morrsolutions_consulting/ Connect with Brandon Fuchs Instagram: www.instagram.com/the_contractorcoach Join the Elite Builder Society Website: https://ebsworks.com/

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  Episode #61

  Joshua Leyenhorst: Know Your Numbers, Know Your Burn, and Stop Struggling Alone

  Aug 10, 202629 min

  In the first live in-person On-Site podcast episode, recorded after the Elite Builder Society’s first contractor growth seminar in Chilliwack, the host interviews Josh, a CPA/CEPA educator, about key takeaways for contractors. Josh says many owners excel at their trade but lack business skills, and the seminar offered concentrated guidance across marketing, operations, and finance. He explains his talk’s focus on money mindset, tying personal lifestyle goals to business targets through reverse-engineering required revenue and margins, and simple financial systems like separating bank accounts for operations, profit, and taxes (inspired by Profit First). They discuss knowing core numbers such as gross margin, overhead, and daily burn rate, managing schedules to avoid unprofitable gaps, and improving cash flow by shortening the cash conversion cycle through faster invoicing, quicker collection, and not paying vendors early without benefit. The episode ends with praise for the seminar’s panel Q&A and networking and promotion of upcoming Canadian events and the $49/month community. Chapters 00:00 Live Podcast Kickoff 00:41 Seminar Takeaways 01:40 Numbers First Operator 03:25 Money Mindset Matters 04:23 Reverse Engineer Goals 06:56 Visibility Beats Skill 08:34 Road Trip And Family 09:14 Drive Thru Systems Lesson 12:06 Profit First Basics 13:23 Know Your Key Numbers 13:59 Overhead And Burn Rate 15:43 Rising Costs Ahead 16:00 Hidden Burn Costs 17:11 Daily Burn Metric 18:11 Schedule Slip Profit 18:48 Fill Schedule Gaps 22:02 Cash Flow Basics 22:29 Cash Conversion Cycle 24:46 Seminar Takeaways 26:50 Networking Beats Shame 29:25 Community Invite Wrap Connect with Joshua Leyenhorst: Instagram - https://www.instagram.com/josh.the.cpa/ Website - https://www.basepoint.ca/ Connect with Brandon Fuchs Instagram: www.instagram.com/the_contractorcoach Join the Elite Builder Society Website: https://ebsworks.com/

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  Episode #60

  Joel Van Lagen: What It Takes to Keep a Three Generation Family Business Alive (Part 1)

  Aug 3, 202628 min

  On episode 60 of the On Site Podcast, the host interviews Joel from Joe’s Carpentry, a multi-generation Ontario construction business and client of Brady, a coach in the Elite Builder Society (EBS). Joel explains the company was founded by his grandfather Joe in 1975 and has grown into three related businesses: Joe’s Carpentry (renovations), Van Lagen Homes, and a cabinetry company, now owned by Joel’s dad and uncle. They discuss the pressures and pride of sustaining a family legacy through economic downturns, including near-bankruptcy during early subdivision attempts, and the importance of celebrating wins, like winning Norwich Township’s large business of the year. Joel shares their marketing approach (Meta, Google Ads, and strategic partnerships) and service area around Norwich, Ontario. The host proposes a part two featuring Joel, Brady, and possibly Joel’s dad and grandfather to discuss their evolved, data-driven sales process. Chapters 00:00 Podcast Welcome 00:37 Meet Joel 01:06 Family Legacy Story 01:54 Mic Tapping Fix 02:37 How Dad Grew Business 03:58 Fourth Generation Talk 05:07 Surviving Downturns 08:07 Marketing Strategy Breakdown 10:07 Where They Operate 12:39 50 Years Celebration 14:09 Near Bankruptcy Comeback 14:34 Three Generations Podcast Idea 16:13 Family Business Boundaries 17:46 Legacy Pride Pressure 19:36 Seven Siblings Breakdown 21:32 Getting Fired Growing Up 23:33 Military Precast Lessons 24:20 Systems Data Driven Change 25:58 Post Covid Plateau Numbers 27:31 Celebrate Wins Together 29:46 Planning Part Two Guests 32:09 Wrap Up Seminar Plug Connect with Joel Van Lagen: Website - https://joescarpentry.ca/ Instagram - https://www.instagram.com/joescarpentry Connect with Brandon Fuchs Instagram: www.instagram.com/the_contractorcoach Join the Elite Builder Society Website: https://ebsworks.com/

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  Episode #59

  Ole J. Hartmann: Writer, Director of CHAT, and the Serial Entrepreneur Who Goes All In

  Jul 27, 202644 min

  On Site Podcast episode 59 features guest Ole J. Hartman, a serial entrepreneur who is a writer/director/producer with a self-financed feature horror film about an AI tablet heading to Amazon Prime with a limited theatrical release in Texas, plus an online health coach and co-owner of an AI agency with his wife. Ole recounts moving from California, deciding to make a marketable AI-centered film after learning Robert Rodriguez self-financed El Mariachi, writing the script in February 2025, shooting in two weeks, and completing post-production amid delays. The conversation covers his agency’s focus on SEO and emerging “GEO” (generative engine optimization) tied to Google’s Gemini and the importance of genuine reviews and content. Ole shares his background in BMW sales/management, losing 90+ pounds, starting coaching after a dealership sale, and emphasizes taking action driven by mortality, faith, and setting an example for his kids. Chapters 00:00 Podcast Welcome 00:14 Meet Ole J. Hartmann 01:26 Many Hats Intro 02:21 AI Horror Film Idea 03:49 Self Financing Breakthrough 05:12 Writing And Producing Fast 07:04 Amazon Prime Release Plans 08:04 Massive Action Mindset 10:55 Mortality Driven Motivation 13:41 Dream Big For Kids 16:04 Host Graduation Letters 17:58 AI Agency And GEO Explained 22:01 Authenticity Beats SEO Spam 23:59 Google Ads And Yellow Pages 24:17 Guessing Ages 25:14 Yellow Pages to Social 25:57 Google Ads and AI 28:17 Home Service Ads 29:07 Visibility Wins Business 29:56 Family and Fatherhood 31:27 BMW Sales to Coaching 32:57 Dealership Sale Fallout 36:06 Fear and Taking Action 38:02 Parents and Motivation 40:28 School and AI Tools 43:57 Final Takeaways 47:25 Faith and Future Plans 48:41 Where to Find Him 50:09 Podcast Wrap and Offer Connect with Ole J. Hartmann: Instagram - https://www.instagram.com/olejordanhartmann Connect with Brandon Fuchs Instagram: www.instagram.com/the_contractorcoach Join the Elite Builder Society Website: https://ebsworks.com/

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  Episode #58

  Aaron Cocks: Marketing, AI, and Why Most Contractors Are Leaving Money on the Table

  Jul 20, 202643 min

  In episode 58 of the On Site Podcast, host Brandon interviews Aaron Cocks, owner of Stronghold Marketing, a former plumber who has spent 11 years in marketing helping primarily service businesses generate leads and improve efficiency. Aaron describes how AI tools like ChatGPT have accelerated work such as website building and decision-making, and explains Stronghold’s approach as “lead capture” and demand capture: assessing reviews, SEO, website conversion, follow-up speed, and operational systems (phone/email processes) before scaling paid ads. He shares his background running an e-commerce business selling CBD oil for dogs until Canadian regulations changed. The conversation also covers the value of pet insurance, a “parachuting” neighborhood marketing idea combining local ads, yard signs, and direct mail, and Aaron’s focus on fundamentals, retention, and high conversion through better customer experience. Aaron plugs strongholdmarketing.ca and Instagram @stronghold.ai, and Brandon promotes Elite Builder Society at ebsworks.com for $49/month. Chapters 00:00 Podcast Welcome 00:16 Meet Aaron Cocks 01:21 From Plumber to Marketer 02:28 Remote Life and Roots 03:48 AI Superpowers 06:56 Prompting for Decisions 08:53 Stronghold Lead Systems 12:48 No Easy Button 13:25 Ecommerce to Agency 14:26 CBD Dogs and Regulations 16:02 Pet Insurance Rollercoaster 23:01 Selling Marketing to Trades 25:32 Contractor Failure Rates 26:57 Giving Value Upfront 27:54 Demand Capture Marketing 30:57 Parachuting Into Neighborhoods 31:56 Direct Mail Comeback 36:31 1970 vs 2070 Marketing 39:23 Why Contractors Avoid Help 40:42 Conversion Rate Fundamentals 43:43 Choose Industry Insiders 46:38 Where To Find Stronghold 48:15 Closing Jokes And Wrap 49:26 Final Call To Action Connect with Aaron Cocks: Website - https://strongholdmarketing.ca/ Instagram - https://www.instagram.com/stronghold.ai/ Connect with Brandon Fuchs Instagram: www.instagram.com/the_contractorcoach Join the Elite Builder Society Website: https://ebsworks.com/

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