On The Books

On the Books is a podcast for the accounting community presented by Intuit. In each episode, we’ll explore topics that are shaping the world of accounting— and your career within it.We’re going beyond software and product features. We’re delving into the trends and changes reshaping the accounting landscape. Whether you’re a seasoned professional, a new entry to the field, or a student learning more about “why” accounting, join us to gain valuable insights from industry leaders and hear the stories of firms that are redefining the future.We’ll also bring you exclusive interviews with Intuit’s top leaders so you can hear their vision for what’s coming for you from us.

On The Books is a business podcast hosted by Intuit, with 46 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Intuit hosts On The Books, a business show with 46 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #46

  Tips and tricks for making the move to Intuit Accountant Suite

  Aug 18, 202630 min

  QuickBooks Online Accountant is sunsetting, and Intuit Accountant Suite is the new home for managing your firm and clients. In this episode, Janelle Fox and Ryall Fox from Intuit's Professional Services team join Jessica to bust the biggest myths about the switch: there's no data migration, no major project plan, and no client-facing disruption. They cover what's actually changing under the hood, the timeline for the rolling move to Accountant Suite (with the ability to switch back through December 1), and what happens after the hard sunset. They also dig into pricing, the Books Close add-on, and how console consolidation works if your firm is operating out of multiple realms. The conversation wraps with practical advice for firms: try the new features now while they're free, use the in-product Client Transfer Tool to consolidate down to one console, and take advantage of ProAdvisor Academy training to get your team ready. Janelle and Ryall also share how firms can share feedback directly with the product team as Intuit continues building out Accountant Suite. For full show notes, visit firmofthefuture.com

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  Episode #45

  Narrative Archeology: How to Dig Out Your Firm's Story

  Aug 4, 202637 min

  Most firms think their story is a tagline on the website. Elliott Bastien Morin thinks the story is already there, buried, waiting to be excavated. In this episode, Jessica McCracken flips the mic on a longtime friend of the show (Elliott has been part of the production team since On the Books launched almost two years ago) to talk about the craft of firm storytelling. Elliott walks through his Narrative Archeology workshop, the difference between a bumper-sticker tagline and a narrative that actually drives decisions, and why numbers and stories are partners rather than opposites. Along the way he shares the real-firm moment when "we use better technology" became "you'll never be alone," how mergers are secretly a storytelling opportunity, where AI fits (and where pen and paper still wins), and the red flags that tell him a firm has not done the work yet. Whether you are a solo practitioner with a short history or a multi-service firm stitching together several acquisitions, this one gives you a practical way to find, refine, and share what makes your firm worth choosing. For full show notes, visit firmofthefuture.com

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  Episode #44

  Trust is the New Competitive Advantage: The 2026 Accountant Technology Report

  Jul 21, 202629 min

  In this episode of On the Books, host Jessica McCracken welcomes Jamelan Brown from the Quickbooks Data Communications team to dive into the key findings of Intuit's 2026 Accountant Technology Survey Report. Drawing on insights from over 700 accounting practitioners, the conversation explores the shifting relationship between accountants and technology, highlighted by the growing trend of tech stack fragmentation. The episode also tackles the evolving landscape of Artificial Intelligence in the industry. As routine tasks become increasingly automated, the baseline for entry-level accountants is shifting toward strategic judgment, tech fluency, and direct client interaction from day one. Despite the rise of AI, the data underscores that trust is the new competitive advantage, as human expertise remains essential for high-stakes decision-making and safeguarding client data protection. For full show notes, visit firmofthefuture.com

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  Episode #43

  Q&A with Intuit Leaders

  Jul 7, 202614 min

  In this episode of On the Books, we share an exclusive Q&A session from the latest quarterly Intuit Connect On virtual event. Intuit leaders Ashley Still (General Manager of the Small Business and Mid-Market Group) and Travis Walter (Chief Sales Officer) sit down to answer top questions submitted by the accounting community. They dive into recent product shifts, pricing updates, the future of QuickBooks Live, and how AI is changing the bookkeeping landscape. For full show notes, visit firmofthefuture.com

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  Episode #42

  How to Build a Real Measurement System with Brittany Brown

  Jun 23, 202634 min

  Live from the Intuit Better Together Tour stop in Los Angeles, host Jessica McCracken sits down with Brittany Brown, accounting firm owner, professor, and e-commerce accounting expert. After weathering a sudden financial squeeze where a lack of visibility almost led to a cash crisis, Brittany institutionalized a radical, top-down metric tracking culture. She walks us through the highlights of her 8-step framework for building a bulletproof measurement system, explaining how to align individual, team, and company-wide metrics to achieve predictable, compounding growth. For full show notes, visit firmofthefuture.com

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