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business
Hosted by Big Button · business · EN-US · 21 episodes
On the Button is a growing series of podcasts talking to leading marketing experts about their experience using video. The series will feature client-side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B and B2C organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.
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Signup to Generate a PitchOn The Button - Video Marketing Podcast is a business podcast hosted by Big Button, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Big Button hosts On The Button - Video Marketing Podcast, a business show with 21 episodes published.
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On The Button - Video Marketing Podcast
<p><p>In this episode we speak to Allen Helton of Momento (AWS Hero & Postman Leader). He talks about his life in the world of tech, his experience being on camera and how he sees the future of the industry.</p></p><p></p>
On The Button - Video Marketing Podcast
<p><p>In this special episode of the podcast, Simon Crofts discusses the evolving role of the video agency in a world of artificial intelligence (AI) with Steffen Christensen (Founder and CTO at TwentyThree). They explore the tools, benefits and risks associated with AI when conceiving creating, and distributing video content. NOTE: Any links included are not endorsed by Big Button and are purely examples. </p> </p><p></p>
On The Button - Video Marketing Podcast
<p>In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word. </p><p></p>
On The Button - Video Marketing Podcast
<p><p>In this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the intimacy of filming with a client and the face-to-face time it brings, what to consider when choosing a video agency to work with on global campaigns, and targeting personas to create more effective video content.</p></p><p></p>
On The Button - Video Marketing Podcast
<p>In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.<br></p><p></p>
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