ON THE MOVE: Transportation Sales & Marketing Success Stories

"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.

ON THE MOVE: Transportation Sales & Marketing Success Stories is a business podcast hosted by Jennifer Karpus-Romain, with 101 episodes on record and a Required Pod Score of 80.

Jennifer Karpus-Romain hosts ON THE MOVE: Transportation Sales & Marketing Success Stories, a business show with 101 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  Moving Deals Forward: Creating Momentum Without the Pressure

  Sep 30, 202629 min

  Send us a message! In this episode of TMSA’s On the Move , Jennifer Karpus-Romain welcomes Holly LaBoda, Founder and Chief Growth Officer of Formula L, back to the show for her third appearance. Holly shares what she’s seeing inside sales organizations today, why deals lose momentum, and how salespeople can re-engage buyers without defaulting to more follow-ups, discounts, or pressure. The conversation also explores the role sales leaders play in creating, or unintentionally slowing, momentum, common sales problems that may actually be rooted in leadership or process, and some conventional sales advice Holly thinks it’s time to leave behind. As both a speaker and sponsor of TMSA’s Sales Virtual Accelerator, Holly also shares why Formula L chose to invest in the program and what continues to keep her engaged in the TMSA community after years of involvement as a volunteer leader, board member, and speaker. Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  Beyond the Database: How to Actually Put Your Sales Data to Work

  Sep 23, 202646 min

  Send us a message! Having access to more data doesn’t automatically lead to better sales. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Matt Nash of SalesIntel about how transportation sales and marketing teams can actually put their data to work. They dig into the hits and misses Matt sees in how companies use database and prospecting tools, why understanding your ideal customer profile still matters, and how teams can turn buyer intent and other signals into meaningful action. Matt also shares what the strongest sales and marketing teams are doing differently, where AI can genuinely improve the process, and what transportation companies should be thinking about now as they prepare their sales and marketing strategies for 2027. Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  People-First AI: Smarter Marketing Without Losing the Human Element with Robin Huling

  Sep 2, 202648 min

  Send us a message! In this episode of TMSA’s On the Move , Jennifer Karpus-Romain talks with Robin Huling about what it really means to take a people-first approach to AI. Ahead of Robin’s session at TMSA’s Marketing Virtual Accelerator, they explore how marketing teams can use AI to create smarter systems, gain bandwidth, and demonstrate greater impact, without losing the creativity, relationships, and human perspective that make great marketing work. Robin also shares her perspective on leading people through change, building internal buy-in for AI adoption, and separating genuinely useful applications from the latest shiny objects. As a first-time participant in the TMSA community, she brings a fresh perspective to the opportunities and challenges transportation and logistics marketers face as they figure out where AI belongs in their organizations. Sign up for the TMSA Marketing Accelerator today. Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  Turning Driver Appreciation into Year-Round Driver Care

  Aug 26, 202639 min

  Send us a message! In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Bob Book, Vice President of Marketing for Road Dog Care Company and Revolution Trucking, about building brands that understand and serve the people behind the wheel. Bob shares what brought him into transportation, how listening to drivers helped shape Road Dog Care, and why meaningful driver appreciation must extend beyond a single week or annual event. The conversation also highlights TMSA and Road Dog Care’s upcoming Driver Appreciation Week contest, which invites transportation and logistics companies to share how they demonstrate that their drivers are valued. Bob discusses what the winning company will receive, what Road Dog Care hopes to learn through its broader fleet pilot program, and how driver feedback can lead to more relevant wellness solutions. Entries are due September 4, 2026. Entry form: https://share.hsforms.com/2OS9-4XuISlqaQIKN2O2xEA3ucn7 Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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  ON THE MOVE: Transportation Sales & Marketing Success Stories

  Why Everybody Is Not Your Customer

  Aug 19, 202637 min

  Send us a message! In this episode of On the Move, Jennifer Karpus-Romain welcomes Doug Davila, Vice President of Strategy at Position : Global, for a conversation about one of the most overlooked drivers of marketing success: knowing exactly who your ideal customer is, and who isn't. Drawing from decades of experience in B2B marketing and brand strategy, Doug explains why an ineffective Ideal Customer Profile (ICP) can quietly undermine marketing performance, sales alignment, and business growth. The discussion also explores how transportation marketing has evolved over the years, the impact of AI on today's marketing landscape, and what attendees can expect from Doug's upcoming session, Everybody Is Not Your Customer: The Hidden Cost of a Bad ICP, at TMSA's Marketing Virtual Accelerator. Support the show Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn .

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