On the Rox

Welcome to On The Rox, a podcast from Roxhill Media, that asks some of the best journalists in the UK their solutions to the kinds of dilemmas that PRs confront daily. We know that there’s not a one-size-fits-all way of communicating with journalists. So we’re going direct to the writers in the newsroom to hear how they like to work with PRs and find out how you can stand out in their inboxes. www.roxhillmedia.com

On the Rox is a business podcast hosted by Unknown Host, with 30 episodes on record and a Required Pod Score of 80.

Unknown Host hosts On the Rox, a business show with 30 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  On the Rox

  How to get a food critic into your client’s restaurant

  Sep 23, 202627 min

  In this episode, David Ellis talks food PRs through what’s involved in getting a lead critic to into your restaurant. He explains why he's drawn to restaurants with a distinct atmosphere and personality over the food alone, how a relationship with a critic will pay off over time, and what earns his trust when a PR reaches out. You’ll also learn how follow-up etiquette can have a crucial bearing on the published piece. Host: Alessia Horwich (@lessybella) Guest: David Ellis (@dvh_ellis)

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  On the Rox

  How to pitch quotes for business news

  Aug 13, 202626 min

  In this episode, Angharad Carrick, the Business News Editor at This is Money (part of the Daily Mail), talks us through what makes a quote worth using. She explains what a journalist really wants when they ask you for a response, why anything self-serving will never be used, and which corporate PR team nails it every time. Host: Alessia Horwich (@lessybella) Guest: Angharad Carrick

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  On the Rox

  How to pitch quotes for business news

  Aug 12, 202628 min

  In this episode, Angharad Carrick, the Business News Editor at This is Money (part of the Daily Mail), talks us through what makes a quote worth using. She explains what a journalist really wants when they ask you for a response, why anything self-serving will never be used, and which corporate PR team nails it every time. Host: Alessia Horwich (@lessybella) Guest: Angharad Carrick

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  On the Rox

  Why PRs should get their clients on late-night radio

  Jul 29, 202624 min

  Angus Mitchell, Lead Producer at Times Radio, tellsus what makes late-night different, the jaw-dropping stats about their viral video views, and breaks down who’s listening – it’s an impressive ABC1 audience, with thousands of American listeners, too. He also shares how his day is structured, the subject line that gets an email opened first, and the one detail about a spokesperson that makes producers feel instantly reassured. Host: Alessia Horwich @lessybella Guest: Angus Mitchell @angusdmitchell

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  On the Rox

  How to pitch personal narratives

  Jul 1, 202624 min

  In this episode, Olivia Petter – an award-winning freelance journalist, podcast, author and columnist at The Independent – takes us inside the world of personal narratives and explains why they have become such a successful format. In the age of social media, readers are increasingly drawn to first-person stories. But the bar has been raised recently – it’s essential to find a fresh angle, a surprising stat, and a headline strong enough to stop someone mid-scroll. Host: Alessia Horwich @lessybella Guest: Olivia Petter @oliviapetter

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