On the X is hosted by IRONCLAD. They have published 114 episodes. The show covers society, with a culture focus.

What has On the X covered recently?

Recent episodes include "Should AI Have Rights? Sebastian Mallaby on Consciousness, Morality, and Machines", ""You Don't Need to Prove Anything", Zachary Levi on Healing, Purpose & Community", and "Poker, Probability, and the Psychology of Good Decisions | Annie Duke". The latest went out on 29 Sep 2026 and ran about 69 minutes. Reading two or three of these before pitching is the fastest way to see what the show actually books.

How often does On the X publish?

On the X publishes weekly, a median of 7 days between episodes. Episodes average about 63 minutes. The back catalogue stands at 114 episodes. A show on this cadence plans ahead, so pitch earlier rather than closer to the date you want.

How hard is it to get booked on On the X?

For On the X, Booking Probability sits at 34/100, Listen Score at 29/100, and the guest bar is around 80/100. The show has not signalled guest openness recently, which raises the bar on relevance. A verified contact is on file.

Who should pitch On the X?

On the X covers mental health, mindfulness, neuroscience, resilience, so guests who can speak to those specifically fit best. Lead with a specific result you can describe in numbers rather than a job title, and tie it to something the show has already covered.

society

On the X

Hosted by IRONCLAD · society · EN-US · 114 episodes

Apple Podcasts Website

About this Podcast:

The Official Podcast of the Navy SEAL Foundation and an IRONCLAD Original. Hosted by Chris Irwin, a retired SEAL and the Foundation’s Communications Director, On the X explores the latest expertise in mental health, physical fitness, nutrition, sleep, relationships, education, business, and more. Every week, Chris speaks with a thought leader at the forefront of their respective field, including renowned scientists, world-class practitioners, bestselling authors, and elite athletes. This is first-hand knowledge at the very center of topics that can change your life. This is On the X.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

34%

Guest openness

Selective

Verified email on file

80/100

Required Score

Signup to Generate a Pitch

What is On the X?

On the X is a society podcast hosted by IRONCLAD, with 114 episodes on record and a Required Pod Score of 80.

About the host

IRONCLAD hosts On the X, a society show with 114 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

On the X
Should AI Have Rights? Sebastian Mallaby on Consciousness, Morality, and Machines
Sep 29, 20261h 9m
In this episode of On The X, Chris sits down with journalist and senior fellow at the Council on Foreign Relations, and the author of The Infinity Machine, Sebastian Mallaby. Having sat with the field’s biggest minds, from Hassabis to Geoffrey Hinton, Mallaby brings a rare mix of journalistic skepticism and genuine optimism to the AI debate. In this conversation, he takes us behind the scenes of his access to one of tech’s most private figures, and shares why, despite the doom-filled headlines, he wakes up every morning excited about what comes next. (00:00) - Why Mallaby wrote about AI (08:07) - Hassabis's origin story: chess prodigy to AGI pioneer (12:37) - The big ideas: information as reality and intelligence as pattern recognition (19:22) - Consciousness, machine rights, and morality (36:04) - Living with genius, the quest to understand reality, and whether we'll understand AI's discoveries (46:13) - A brief history of AI: 2012 breakthroughs, AlphaGo's Move 37, and the road to ChatGPT (54:48) - AI risk, regulation, the US-China problem, and why Mallaby stays optimistic Support the Mission: Become a $25/month recurring donor to the Navy SEAL Foundation and get our limited edition 250th U.S. Anniversary T-shirt. Join the mission at navysealfoundation.org/250  On the X is present by Luminox Watches https://luminox.com/ -Use code: onthex20 -20% off Luminox watches (excludes outlet items) -Valid only in the US -One use per customer On the X is an IRONCLAD Original  More about The Navy SEAL Foundation: ⁠⁠⁠ https://www.navysealfoundation.org/⁠⁠⁠  Text ONTHEX to 60104 to sign up to receive updates from the Navy SEAL Foundation (NSF). By participating, you agree to our ⁠Mobile Terms and Conditions⁠ (⁠60104-info.com⁠) for recurring autodialed donation messages from NSF to the phone number you provide. Text STOP to end. Msg & data rates may apply.  Instagram:  ⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠ ⁠⁠⁠ https://www.instagram.com/thisisironclad Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen Show Notes
On the X
"You Don't Need to Prove Anything" — Zachary Levi on Healing, Purpose & Community
Sep 22, 202613 min
In today’s Best Of clip, Chris sits down with actor, producer, and author Zachary Levi, known for Chuck and Shazam! franchise. They explore Zachary’s work in mental health advocacy through his books Radical Love and Go Love Yourself. They talk about what we've lost as a society by drifting away from real community, and why so many veterans feel a void after leaving the bonds they built in service. This is a powerful conversation for veterans, first responders, and anyone on their own healing journey. Support the Mission: Become a $25/month recurring donor to the Navy SEAL Foundation and get our limited edition 250th U.S. Anniversary T-shirt. Join the mission at navysealfoundation.org/250 On the X is present by Luminox Watches https://luminox.com/ -Use code: onthex20 -20% off Luminox watches (excludes outlet items) -Valid only in the US -One use per customer On the X is an IRONCLAD Original More about The Navy SEAL Foundation: ⁠⁠⁠ https://www.navysealfoundation.org/⁠⁠⁠ Text ONTHEX to 60104 to sign up to receive updates from the Navy SEAL Foundation (NSF). By participating, you agree to our ⁠Mobile Terms and Conditions⁠ (⁠60104-info.com⁠) for recurring autodialed donation messages from NSF to the phone number you provide. Text STOP to end. Msg & data rates may apply. Instagram: ⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠ ⁠⁠⁠ https://www.instagram.com/thisisironclad Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen Show Notes
On the X
Poker, Probability, and the Psychology of Good Decisions | Annie Duke
Sep 15, 20261h 40m
In today’s episode of On The X, Chris Irwin sits down with Annie Duke to explore how her career as a professional poker player shaped her expertise in decision making. They discuss the ethics of legalized gambling, Annie’s path from underground poker to advising Wall Street, and her concept of “resulting”, judging decisions by outcomes rather than the information available. Using the infamous Pete Carroll Super Bowl call, they unpack cognitive bias, sunk cost, and why knowing when to quit is an underrated skill. Chapters: (00:00:00) Gambling's rise: from Vegas back rooms to your phone (00:13:17) How Annie got her start in underground poker (00:27:04) From the poker table to Wall Street (00:32:33) The "resulting" problem, featuring Pete Carroll's Super Bowl call (00:50:55) Self-serving bias and tools for better decisions (01:10:28) Knowing when to quit (McRaven, sunk cost, and letting go) (01:26:00) Where to find Annie Duke + closing On the X is present by Luminox Watches https://luminox.com/ -Use code: onthex20 -20% off Luminox watches (excludes outlet items) -Valid only in the US -One use per customer More about The Navy SEAL Foundation: ⁠⁠⁠ https://www.navysealfoundation.org/⁠⁠⁠  Text ONTHEX to 60104 to sign up to receive updates from the Navy SEAL Foundation (NSF). By participating, you agree to our ⁠Mobile Terms and Conditions⁠ (⁠60104-info.com⁠) for recurring autodialed donation messages from NSF to the phone number you provide. Text STOP to end. Msg & data rates may apply.  On the X is an IRONCLAD Original  Instagram:  ⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠ ⁠⁠⁠ https://www.instagram.com/thisisironclad Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen Show Notes
On the X
Steve Rinella: 'If We Know the Outcome, We've Lost Something
Sep 8, 202613 min
In this special Best Of clip, Steve Rinella (Meat Eater) breaks down the hidden logic behind "fair chase" in hunting. Using his "apple tree vs. apple" analogy, he explains why hunters focus on the health of the whole ecosystem rather than any single animal. Then he unpacks a hunting philosopher's radical idea: the real thrill of the hunt isn't the kill, it's the unknown outcome. Remove that uncertainty, and you've lost the point entirely.  Support the Mission: Become a $25/month recurring donor to the Navy SEAL Foundation and get our limited edition 250th U.S. Anniversary T-shirt. Join the mission at navysealfoundation.org/250  On the X is present by Luminox Watches https://luminox.com/ -Use code: onthex20 -20% off Luminox watches (excludes outlet items) -Valid only in the US -One use per customer On the X is an IRONCLAD Original  More about The Navy SEAL Foundation: ⁠⁠⁠ https://www.navysealfoundation.org/⁠⁠⁠  Sponsor The Uprising: From the director of JASON BOURNE, Paul Greengrass brings you THE UPRISING. Andrew Garfield stars as the leader of a ferocious rebellion against the tyranny of King Richard II. Set against the true events of the Uprising that helped inspire the legend of Robin Hood, he forms an army of the people to face the King’s might in a fight for justice. Only in theaters this thursday, September 10. Text ONTHEX to 60104 to sign up to receive updates from the Navy SEAL Foundation (NSF). By participating, you agree to our ⁠Mobile Terms and Conditions⁠ (⁠60104-info.com⁠) for recurring autodialed donation messages from NSF to the phone number you provide. Text STOP to end. Msg & data rates may apply.  Instagram:  ⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠ ⁠⁠⁠ https://www.instagram.com/thisisironclad  Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen Show Notes
On the X
Why You Hate Running (And How to Love It Again) | Nike’s Coach Bennett
Sep 1, 20261h 16m
In today’s episode of On The X, Coach Chris Bennett, Nick’s Global Head Running Coach, former UNC captain and Olympic Development athlete, built a championship high school cross country program and now writes Nike Run Club’s Guided Runs. Coach Bennett discusses his new book, “This Is About Running. This Is Not About Running” treats running as a metaphor for life, where showing up and consistency matter more than results. Video Chapters: (00:00) Behind the Scenes at Nike: Building a Global Coaching Role (08:28) Writing "This Is About Running": Process & Philosophy (16:43) Coach Bennett's Running Origins & the Power of Team (28:05) Why We Fall Out of Love With Running (38:43) Running Technique, Effort, and Avoiding Injury (49:39) How to Start Running Right & Reclaiming Speed as You Age (1:08:12) Favorite Running Movies, Music & Where to Find Coach Bennett Support the Mission: Become a $25/month recurring donor to the Navy SEAL Foundation and get our limited edition 250th U.S. Anniversary T-shirt. Join the mission at navysealfoundation.org/250  On the X is present by Luminox Watches https://luminox.com/ On the X is an IRONCLAD Original  More about The Navy SEAL Foundation: ⁠⁠⁠ https://www.navysealfoundation.org/⁠⁠⁠  Text ONTHEX to 60104 to sign up to receive updates from the Navy SEAL Foundation (NSF). By participating, you agree to our ⁠Mobile Terms and Conditions⁠ (⁠60104-info.com⁠) for recurring autodialed donation messages from NSF to the phone number you provide. Text STOP to end. Msg & data rates may apply.  Instagram:  ⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠ ⁠⁠⁠ https://www.instagram.com/thisisironclad  Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen Show Notes

Guest Appearances

Recent guests on On the X. Study who booked and why before you pitch.

George Mumford

Psychologist, elite performance coach, and mindfulness guru

Lisa Feldman Barrett

PHD Professor Of Psychology, Northeastern University

Jonah Berger

best selling author and acclaimed behavioural scientist

Chris Voss

former FBI hostage negotiator, author of Never Split the Difference, CEO, The Black Swan Group

Advertisers on this show

Sponsor detection runs nightly. Check back soon.

Best industries to pitch On the X for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

societystrong

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

Podcasts like On the X

All podcasts More society Top in US Top 100 by Booking Probability Booking Probability Index How scoring works How to get on podcasts

Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.

FAQs

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.

How do agency tiers work?

Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.

What is a talent profile?

A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

On the X

Should AI Have Rights? Sebastian Mallaby on Consciousness, Morality, and Machines

Sep 29, 20261h 9m

In this episode of On The X, Chris sits down with journalist and senior fellow at the Council on Foreign Relations, and the author of The Infinity Machine, Sebastian Mallaby. Having sat with the field’s biggest minds, from Hassabis to Geoffrey Hinton, Mallaby brings a rare mix of journalistic skepticism and genuine optimism to the AI debate. In this conversation, he takes us behind the scenes of his access to one of tech’s most private figures, and shares why, despite the doom-filled headlines, he wakes up every morning excited about what comes next. (00:00) - Why Mallaby wrote about AI (08:07) - Hassabis's origin story: chess prodigy to AGI pioneer (12:37) - The big ideas: information as reality and intelligence as pattern recognition (19:22) - Consciousness, machine rights, and morality (36:04) - Living with genius, the quest to understand reality, and whether we'll understand AI's discoveries (46:13) - A brief history of AI: 2012 breakthroughs, AlphaGo's Move 37, and the road to ChatGPT (54:48) - AI risk, regulation, the US-China problem, and why Mallaby stays optimistic Support the Mission: Become a $25/month recurring donor to the Navy SEAL Foundation and get our limited edition 250th U.S. Anniversary T-shirt. Join the mission at navysealfoundation.org/250  On the X is present by Luminox Watches https://luminox.com/ -Use code: onthex20 -20% off Luminox watches (excludes outlet items) -Valid only in the US -One use per customer On the X is an IRONCLAD Original  More about The Navy SEAL Foundation: ⁠⁠⁠ https://www.navysealfoundation.org/⁠⁠⁠  Text ONTHEX to 60104 to sign up to receive updates from the Navy SEAL Foundation (NSF). By participating, you agree to our ⁠Mobile Terms and Conditions⁠ (⁠60104-info.com⁠) for recurring autodialed donation messages from NSF to the phone number you provide. Text STOP to end. Msg & data rates may apply.  Instagram:  ⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠ ⁠⁠⁠ https://www.instagram.com/thisisironclad Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen Show Notes

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

On the X

About this Podcast:

Pitch Analysis

What is On the X?

About the host

Recent episodes

Should AI Have Rights? Sebastian Mallaby on Consciousness, Morality, and Machines

"You Don't Need to Prove Anything" — Zachary Levi on Healing, Purpose & Community

Poker, Probability, and the Psychology of Good Decisions | Annie Duke

Steve Rinella: 'If We Know the Outcome, We've Lost Something

Why You Hate Running (And How to Love It Again) | Nike’s Coach Bennett

Guest Appearances

George Mumford

Lisa Feldman Barrett

Jonah Berger

Chris Voss

Advertisers on this show

Best industries to pitch On the X for

Podcasts like On the X

Every question we get asked beforesomeone starts their trial.

On the X

About this Podcast:

Pitch Analysis

What is On the X?

About the host

Recent episodes

Should AI Have Rights? Sebastian Mallaby on Consciousness, Morality, and Machines

"You Don't Need to Prove Anything" — Zachary Levi on Healing, Purpose & Community

Poker, Probability, and the Psychology of Good Decisions | Annie Duke

Steve Rinella: 'If We Know the Outcome, We've Lost Something

Why You Hate Running (And How to Love It Again) | Nike’s Coach Bennett

Guest Appearances

George Mumford

Lisa Feldman Barrett

Jonah Berger

Chris Voss

Advertisers on this show

Best industries to pitch On the X for

Podcasts like On the X

Every question we get asked beforesomeone starts their trial.

Every question we get asked before
someone starts their trial.

Every question we get asked before
someone starts their trial.