
OnTopic with Empathia
Episode 79: Communicating in a Crisis with Chris McCloud & TJ Winick, Part 2
Having a crisis communication plan sitting in a binder isn't enough. When the pressure hits, organizations need people who know exactly what to do, who has authority to speak, and how to communicate with both compassion and credibility. In Part 2 of their conversation, Michelle Colosimo, Chris McCloud, and TJ Winick dive into the practical side of crisis communication—including how to support employees and victims, balance legal concerns with the court of public opinion, select and prepare the right spokesperson, and test your plan before it's needed. The conversation also tackles one of the biggest misconceptions in crisis response: does showing empathy or apologizing automatically create legal liability? Chris and TJ explain why legal and communications teams need to work together from the very beginning, why organizations can't manufacture trust once a crisis begins, and why practicing under pressure can expose weaknesses that a written plan never will. Whether it's delivering a high-value employee assistance program, student support, or responding to a crisis in your organization or community, OnTopic with Empathia brings competence, compassion, and commitment to those who need it most. Find out more at https://www.empathia.com. Find More Resources from Empathia at: Website: https://www.empathia.com Facebook: https://www.facebook.com/empathiainc YouTube: https://www.youtube.com/user/EmpathiaVlog LinkedIn: https://www.linkedin.com/company/empathia-inc

