Open Market

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

Open Market is a business podcast hosted by Joe Zappa & Eric Franchi, with 110 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Joe Zappa & Eric Franchi hosts Open Market, a business show with 110 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Open Market

  Episode 111 Rebuilding the DSP: Transparency, Control and the Future of Programmatic with Tuple Founder & CEO Doug Lauretano

  Aug 18, 202631 min

  Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.He explains how Tuple is building a next-generation DSP focused on greater visibility, transparent fees, and buyer control.Plus, Doug, Joe, and Eric settle the important question of where to find the best pizza in New York.

  ListenShow Notes
• 

  Open Market

  Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

  Aug 12, 202635 min

  Jonathan Moffie, Head of Agentic Product at Magnite, explains how buyer and seller agents are already launching real advertising campaigns. He joins Joe Zappa and Eric Franchi to discuss agentic direct IOs, the future of RTB, human-guided optimization, and why ad tech companies need to move at startup speed.

  ListenShow Notes
• 

  Open Market

  Episode 109 with Adam Singer- VP Marketing of AdQuick

  Aug 5, 202631 min

  Adam Singer, VP of Marketing at AdQuick, joins Joe Zappa and Eric Franchi to explain why there are no shortcuts to building an audience, how out-of-home advertising combines measurable outcomes with lasting brand impact, and why ad tech companies must invest more seriously in their own marketing.

  ListenShow Notes
• 

  Open Market

  Episode 108 with Heather Macaulay of MadConnect.ai

  Jul 29, 202639 min

  Heather Macaulay, co-founder of MadConnect, joins Joe Zappa and Eric Franchi to discuss building a company after 40, balancing motherhood and leadership, and turning a career setback into a new opportunity. She also explains how MadConnect solves connectivity challenges across AdTech and MarTech, why experienced founders can make better decisions, and why you can have it all, just not all at once. Plus, Heather challenges Adam Epstein to a five-mile run, and Joe puts his 20 chin-ups claim on the record.

  ListenShow Notes
• 

  Open Market

  Episode 107 Gigico.ai CEO and founder Adam Epstein

  Jul 22, 202653 min

  Adam Epstein, founder and CEO of Gigi, joins Joe Zappa and Eric Franchi to discuss how AI is reshaping agencies, adtech services and the future of work. From scaling revenue without scaling headcount to treating AI agents like actual team members, Adam breaks down what it takes to build an AI-first business, with a few detours into pull-ups, Miami and peptides.

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.