OPO Insights
Interview with Tenaya Wallace (Episode 011 - OPO Insights Podcast)
Today we are talking with the very passionate Tenaya Wallace! About Tenaya: Tenaya Wallace is the CEO of Crowd Advocacy, a social impact firm that designs campaigns to create lasting change. Tenaya launched her career developing communication and policy campaigns promoting sustainable development at the state and local level, leading initiatives for the Irvine and Hewlett Foundations, the State of California, and the City of Santa Monica, before becoming a national leader in the organ donation community. She joined OneLegacy, where she built and managed the communications and outreach team for the nation's largest organ procurement organization. She co-founded the Rose Dedication Program on OneLegacy's iconic Donate Life Rose Parade Float, created and launched national Donate Life Blue and Green Day, and served as a national board member of Donate Life America. She went on to design Donate Life Hollywood, an entertainment education campaign that nearly eliminated organ donation myths on television and helped drive the largest single-year increase in the public's willingness to register as an organ, eye and tissue donor. Currently Crowd Advocacy provides policy and communications support to Science in Donation & Transplant (SID&T) and Tenaya writes regularly about the special interest disinformation campaign against OPOs, which is eroding public trust. Crowd Advocacy produces Women with Purpose, an annual summit gathering audacious women who are sparking change in their organizations, communities and lives. Crowd Advocacy is also launching Hollywood Saves Lives, helping causes and companies connect with the greatest storytellers on earth to advance their missions. In 2017, Tenaya ran for Congress in Los Angeles, deepening her belief in the power of purpose-driven leadership. Alongside co-creator Ava Kaufman, she is a frequent keynote speaker helping women harness the power of purpose. A native Los Angeleno, she lives with her family in the Silver Lake neighborhood of L.A. Tenaya's Seminar: https://us06web.zoom.us/webinar/register/WN_S5FNx4BqSROo0C7X08pdqg#/registration Contact Tenaya: https://www.linkedin.com/in/tenayawallace/ ------------------------ OPO Insights is a podcast where we talk to OPO professionals each week. Everyone has different ways they do things, so the goal is to learn something from others! If you, or someone you know, would like to be on the show, please reach out to our host, Sean Jordan!
