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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we c

Opt In is a business podcast hosted by Melissa Franks, with 191 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Melissa Franks hosts Opt In, a business show with 191 episodes published.

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  The Vanity Metrics Killing 7-Figure Businesses

  Aug 19, 202627 min

  What if the number you're proudest of in your business is the exact reason you can't tell what's actually happening in it? This week isn't about tracking less data. It's not about a bad number to feel a little worse about. It's about the fact that the numbers you've been trained to celebrate, followers, opt-ins, traffic, even gross revenue, aren't the numbers that steer a business. They're the numbers that steer your ego. Real metrics aren't flashy. They're the ones that tell you, plainly, whether to spend more, pull back, hire, or hold. This episode is about learning the difference before it costs you. I once had to walk away from a $30 million company almost as soon as we started working together, because their headline revenue number was hiding a 2% net margin. By the end of this episode, you'll be able to run a one-question test on any metric in your business to know instantly whether it's vanity or real, and you'll know the four numbers I actually want on your dashboard: net margin, cash flow, customer acquisition cost, and founder dependency. In This Episode: What a vanity metric actually is, and the one question that separates vanity from reality Why "AI employees" is quickly becoming the newest vanity metric The real story behind a client whose huge social following couldn't actually buy anything Why I had to walk away from a $30 million company after finding a 2% net margin Why your team may be handing you good news instead of the truth, and how to fix that When EBITDA actually matters (and when it's a waste of your time) How to calculate net margin, cash flow, and customer acquisition cost in plain terms The time-study method for measuring how dependent your business is on you Your homework this week: pick one metric you currently report on or brag about, and ask yourself honestly if it's ever changed a single decision you've made. If it hasn't, it's time to replace it. Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks LinkedIn: Melissa Franks

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  When to Hire a Fractional COO - The Exact Number I Use (Interview on Business Growth Podcast)

  Aug 12, 202624 min

  When Should You Hire a Fractional COO? Are you googling "how do I know when it's time to bring in a fractional COO" at 11pm because the business feels chaotic again? Here's the thing: it's not about being big enough. It's not about "someday." It's not even about how hard you're hustling. It's about whether you've proven a repeatable model — and there's a specific number that tells you when you're there. I sat down as a guest on the Business Growth Podcast with Leonard DeBeer and gave founders the exact revenue framework I use, no vague "it depends." Spoiler: it's not $1 million. It's not even close. By the end of this episode, you'll know exactly where your business needs to sit before a fractional COO can actually move the needle for you — and you'll know the difference between a COO who "talks at you" and one who rolls up their sleeves and gets it done. You'll also hear the real numbers behind how On Call COO grew from $9,000 in cash collected in 2023 to a $3M run rate this year, and why 90% of our clients find us through paid ads instead of referrals. In This Episode: [01:30] Why the fractional COO market is underserved [03:00] The biggest misconception about fractional COO support [04:30] The $1M–$3M framework for knowing when it's time [06:00] How On Call COO actually got started [09:00] What drove rapid growth once demand outpaced supply [12:00] Why paid advertising beats referrals for a service most people don't know they need [17:30] Goals for the rest of the year: retention, referral partners, brand [21:00] Book recommendations: Big Magic and Psychology of Money Your homework: Before you do anything else this week, figure out which range you're actually in — still proving the model, or repeating it consistently above $3M. Then book a free consultation and let's map your next step from there. Listen to Leonard DeBeer on The Business Growth Podcast Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks LinkedIn: Melissa Franks

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  The Financial Blind Spot That's Quietly Bleeding Your Business Dry

  Aug 5, 202626 min

  Have you ever had a record-breaking month and then wondered where all the cash actually went? It's not that you're bad with money, and it's not that your business is failing. Your top line is climbing and you're still watching your bank account like a hawk before payroll runs. That's not a revenue problem — it's a blind spot problem. The number you've been chasing isn't the number that tells you the truth. The most dangerous blind spot isn't the one big bad decision — it's the small, invisible ones you never notice piling up until you're already in the red. By the end of this episode, you'll be able to name the three financial blind spots quietly draining growing businesses, understand why your revenue number can't be trusted on its own, and know exactly which four numbers to start tracking — no CFO, no finance degree, no fear required. In This Episode: Why revenue is a vanity metric and what actually reflects the health of your business Blind spot #1: the gap between booking revenue and collecting cash Blind spot #2: margin dilution from discounting, scope creep, and slowly rising costs Blind spot #3: the owner's blended blind spot — draws, commingled expenses, and tax strategies Why your bookkeeper and accountant won't catch this for you (and why that's not their job) The simple financial dashboard: cash runway, gross margin, AR aging, and burn rate How to build an owner's mindset around cost vs. return before every decision Before your next weekly check-in, pull up your last P&L and answer one question honestly: what is your actual gross margin, by product or by client — not "it's good," an actual number. Ready to build your own financial dashboard? Book a free consultation with Melissa and get clarity on your cash and margin. Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks LinkedIn: Melissa Franks

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  How to Screen Job Applicants Before You Ever Interview Them (The Process Behind 10,000+ Hires)

  Jul 29, 202631 min

  Do you keep hiring the wrong person, someone who looked exactly right on paper and in the interview, and then turned out to be someone else entirely once they were on your team? This isn't about getting better at reading people in the interview room. It's about making sure the wrong people never make it into that room in the first place. After 30 years and more than 10,000 interviews, Melissa has learned that the real work of hiring well happens before the conversation ever starts, in the application, the resume, and the cross-checks most small businesses skip entirely. One resume-review habit alone, checking whether achievements come with actual numbers attached, will eliminate half your bad hires before you ever pick up the phone. By the end of this episode, you'll have a repeatable, five-step screening system you can run before any interview: a 30-minute application that filters out easy-apply candidates, an optional video submission that reveals how someone really shows up, a way to safely (and skeptically) use AI for screening, a resume-reading checklist that catches red flags in under five minutes, and a method for cross-checking a resume against LinkedIn that exposes inconsistencies most hiring managers never think to look for. In This Episode: Why Melissa's real interview count is closer to tens of thousands, not 10,000 The assumptions this process requires you to have already made (builder vs. steady-state, job description, comp) How to build an application that takes 30 minutes and why that length matters What an optional video submission tests that a resume and interview can't How to request and verify work product samples Using knockout questions and AI to sort applicants, and why you have to check the work A real story about Claude's candidate screening getting it backwards, and what caused it The three-part resume read: typos, data-backed achievements, and role duration The one exception to the "duration over title" rule (the VP vs. Director story) Why resume and LinkedIn need to match, and what a mismatch tells you How to spot an AI-written application, and why that's a dealbreaker Why you can't outsource the hiring decision itself to AI Homework: Before your next round of hiring, pull up your current job application and time how long it actually takes someone to complete. If it's under 10 minutes, it's not doing its job, go back and add the open-ended questions this episode walks through. Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks LinkedIn: Melissa Franks

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  What Are You Actually Working Toward? (It's Not Your "Why")

  Jul 22, 202628 min

  Have you ever spent the quiet minutes of the morning, or the late hours of the night, asking yourself: why am I even doing this? This episode isn't about finding your "why." It's not about your purpose, and it's not about your values. Melissa reframes the question entrepreneurs actually need to answer: not "why," but what your driver is — the specific, sometimes unflattering dream that pushed you to start in the first place. Because here's the thing most founders get wrong: it's not burnout, and it's not hustle culture that makes you hate a profitable business. It's not even knowing your "why" that's missing. It's not identifying a value system — it's never having named the actual driver behind the leap, and having no way to tell whether you've already hit it. Melissa shares the two very unglamorous goals that drove her to start On Call COO, a five-minute conversation that helped a founder realize she'd already achieved everything she set out for, and the decision she made this spring to pull back her own hours — on purpose, eyes wide open — to be present for her kids this summer. In This Episode: Kristen Cavallari's "I'd hate my life" comment on Emma Grede's Aspire podcast, and why it's the smartest thing a founder can say Why "what's your why" is a question Melissa can't stand — and what to ask instead Melissa's own driver behind starting On Call COO What happens when you don't know your driver (and start chasing other people's results instead) A live coaching moment: how one founder realized in five minutes that she'd already won Why Melissa chose to pull back this summer, even while the business was growing How to build a real plan before you chase your next big goal Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks LinkedIn: Melissa Franks

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