Our B2B SaaS Journey

Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.

Our B2B SaaS Journey is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 81. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Our B2B SaaS Journey, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #77

  77: From 64 Facebook groups to one app

  Aug 17, 202635 min

  In this episode, Mitchell and Gavin celebrate a hugely positive WPFG demo, race to get the new app through Apple and Google review, unpack why SixSides’ customer-first culture is getting noticed, and wrestle with HubSpot pricing, a non-paying client, release automation, translations, and a new way of giving developers more ownership. Chapters (00:00) - Intro (02:29) - WPFG demo feedback (04:17) - The final stretch for WPFG phase one (11:31) - App Store assets and a new SixSides look (12:59) - Our culture is shining through (14:36) - Automating the release process (17:14) - The HubSpot pricing surprise (20:34) - A hard client decision (22:59) - Chat, translations and giving developers more ownership (30:44) - Landing page progress and Gavin’s massive ride In this episode, we cover: The overwhelmingly positive feedback from the latest WPFG app demo Replacing the need to manage 64 individual Facebook groups for sporting communities Getting the WPFG app through Apple App Store and Google Play review Managing TestFlight, external testers and beta feedback before launch The final polish required before rolling the app out to thousands of athletes Creating better App Store and Play Store assets for WPFG and SixSides Why SixSides’ customer-first culture is becoming a competitive advantage Using Claude to improve and automate the mobile app release process Managing multiple branded mobile apps from a single codebase The unexpected cost of HubSpot marketing contacts and whether the deal still makes sense What to do when a client keeps using your SaaS but stops communicating or paying Prototyping real-time chat and translation features for events Using AWS translation APIs and exploring on-device language models Giving developers outcome-based projects instead of tightly scoped tickets Preparing the development team to work independently while Mitchell is away Early progress on the redesigned SixSides landing page Gavin’s underprepared 70 km training ride ahead of a 100 km event Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides SixSides on Skool: Community Builders Network

  ListenShow Notes
• 

  Episode #76

  76: Upgrading HubSpot before our biggest launch yet

  Aug 10, 202648 min

  In this episode, Mitchell and Gavin race towards the first World Police Games app handover, onboard two new clients, upgrade HubSpot for future growth, and debate gated content, paid advertising, encrypted chat, translations, and the next phase of SixSides. Chapters (00:00) - Intro and a very busy week (04:20) - Onboarding two new clients (07:13) - Community growth and the HubSpot upgrade (16:25) - Is gated content dead? (23:04) - When should SixSides start advertising? (26:39) - The SixSides redesign and launch deadline (32:55) - News feeds, official posts and the first milestone (38:43) - Encrypted chat and group messaging (41:43) - Translation, on-device AI and speech-to-text (45:57) - Fitness, stress and going sober In this episode, we cover: Onboarding two new SixSides clients while preparing for a major product launch How referrals between event organisers are creating new sales opportunities Turning event attendees into future community builders and qualified leads Whether SixSides should host its own community instead of relying on platforms like Skool Using white glove onboarding to improve the experience for new community organisers Upgrading HubSpot to manage a growing sales pipeline and thousands of new users Using Claude and MCP integrations to configure CRM workflows The opportunity to support organisations with communities of up to 70,000 volunteers Why gated white papers and downloadable resources may be losing their value Making content publicly available for AEO, AI discovery and organic search Waiting for a proven customer acquisition pipeline before spending money on advertising Measuring return on ad spend in a bootstrapped SaaS business Redesigning the SixSides website ahead of the World Police Games app release Creating onboarding emails, product guides and launch communications for 5,000 users Separating official announcements from general community posts in the SixSides news feed Designing private messaging, group chats and announcement channels The challenges of end-to-end encryption in community messaging products Translating user-generated content without compromising user privacy Exploring on-device AI for private translations and live speech-to-text Managing founder stress, fitness routines and the decision to take a break from alcohol Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides SixSides on Skool: Community Builders Network

  ListenShow Notes
• 

  Episode #75

  75: Can we handle 5,000 people at launch?

  Aug 4, 202644 min

  In this episode, Mitchell and Gavin check in on fitness and their delivery timeline, share updates on WPFG and the latest SixSides design work with Robin Holesinsky, celebrate two new clients, and map out the next 6 to 12 months while trying to spend more time working on the business rather than only in it. Links Robin Holesinsky Chapters (00:09) - Intro and Mitchell’s Laracon speaker video (02:16) - Fitness updates, leg presses and very long walks (10:44) - WPFG app timeline, polish and testing (14:52) - Preparing to onboard more than 5,000 participants (22:56) - Design update with Robin Holesinsky (27:22) - Podcast plans during Mitchell’s honeymoon (30:11) - Two new clients and more deals close to signing (34:11) - Planning the next 6 to 12 months and exploring HubSpot (39:04) - Using AI and MCP while working on the business (42:28) - Outro and listener feedback In this episode, we cover: Preparing the SixSides mobile app for its first major WPFG release Why the app needed another round of polish after 12 weeks of development Reframing the product from an event management tool to a community communication platform Testing the mobile app with TestFlight, Google Play and Maestro Preparing SixSides to onboard more than 5,000 WPFG participants Using serverless infrastructure, automatic database scaling and caching to manage launch traffic Staggering user invitations to reduce risk during a large app rollout Planning customer onboarding, support and engagement with Intercom and Bento Hiring Robin Holesinsky to redesign the SixSides marketing website Managing a tight launch timeline before Mitchell leaves for his honeymoon Keeping the podcast running while Mitchell is travelling through Europe Signing two new clients and building the SixSides sales pipeline Planning the next 6 to 12 months of the business Considering HubSpot for sales and customer relationship management Using AI and MCP tools to improve internal workflows Making more time to work on the business rather than only delivering client work Founder fitness updates, including gym progress, cycling and long-distance walking Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides SixSides on Skool: Community Builders Network

  ListenShow Notes
• 

  Episode #74

  74: Six inches high and rising

  Jul 27, 202659 min

  In this episode, Mitchell and Gavin unpack a catastrophic house flood, celebrate the launch of Changemakers and 10,000 LinkedIn followers, simplify SixSides’ lead generation strategy, and race through community features, GDPR compliance, device testing and onboarding with one week of development left. Links Changemakers podcast Chapters (00:00) - Intro and Gavin’s flooded house (06:24) - Changemakers is finally live (10:05) - Finding a LinkedIn voice and reaching 10,000 followers (16:12) - The A-hole title delivers, and lead generation gets simplified (22:21) - Repurposing whitepapers with AI (30:49) - Community features and GDPR compliance (36:16) - Maestro testing and one week of development left (43:10) - Building a bespoke Police Games integration (50:20) - Onboarding webinars and the marketing design decision (56:52) - The Brimstone Brawl and outro In this episode, we cover: Gavin’s disastrous weekend after five open taps flooded his house with six inches of water Launching the first episode of Changemakers with Nick Marchese from Orange Sky Repurposing podcast interviews into LinkedIn carousels, blog posts, quotes and future long-form content Finding an authentic LinkedIn voice while building a B2B SaaS in public The five years of consistent effort behind Gavin crossing 10,000 LinkedIn followers Why LinkedIn comments can create valuable B2B conversations even when most receive no response Simplifying SixSides’ lead generation after cold email failed to produce results Creating clearer content workflows for a remote marketing and sales team Turning bespoke whitepapers and strategic briefs into reusable sales and marketing assets Using AI to personalise whitepapers and potentially help prospects build internal business cases Building community posts, comments, reactions, member lists and management tools into SixSides Supporting GDPR account deletion without damaging historical event attendance analytics Testing a mobile app across multiple iPhone and Android devices with Maestro Preparing the Police Games app for testing, App Store review and launch Keeping bespoke Police Games logic outside the core SixSides codebase with a Cloudflare Worker Using registration data to automatically add athletes to the correct events and communities Planning in-app onboarding and live webinars for international sporting associations Weighing a three-month design retainer against cash flow, workload and potential return on investment The Brimstone Brawl, where people in medieval armour hit each other with swords and axes Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides SixSides on Skool: Community Builders Network

  ListenShow Notes
• 

  Episode #73

  73: What do you say we cut the chit chat, a-hole?

  Jul 20, 202652 min

  In this episode, Mitchell and Gavin unpack a reassuring World Police Games client catch-up, turn LinkedIn into a competitive sport, prepare the Changemakers podcast for launch, and push SixSides towards release with a redesigned app, new analytics and support tooling, community features, and a long-overdue plan to reduce their bus factor. Links What do you say we cut the chit chat, a-hole? Chapters (00:00) - A World Cup lesson for bootstrappers (04:14) - Proactively updating the Police Games team (08:14) - Chasing sporting events and parkrun connections (10:48) - The LinkedIn impressions showdown (15:49) - Launching the Changemakers podcast (21:12) - Hiring a designer for the SixSides marketing site (29:45) - PostHog, Intercom and the finished app redesign (35:06) - Two weeks to finish the World Police Games milestone (40:07) - The bus factor problem (43:18) - Communities, expansion revenue and launch planning In this episode, we cover: Proactively keeping major event clients informed during long development projects The latest progress on the World Police Games app Expanding SixSides into sporting events and volunteering organisations Building relationships with the founder of parkrun Australia Mitchell and Gavin’s LinkedIn impressions competition What makes personal founder-led LinkedIn content perform Preparing the new Changemakers podcast for launch Editing podcast intros, music and production workflows Budgeting for a professional SixSides marketing website redesign Finding SaaS designers through Dribbble Integrating PostHog analytics into the mobile app and web dashboard Adding Intercom customer support and push notifications Completing the SixSides mobile app redesign and translation system Automated mobile app testing with Maestro GDPR, account deletion and attendee privacy Reducing the bus factor inside a bootstrapped SaaS Giving contractors enough access to keep the business running Building community posts, comments, likes and invitations in SixSides Expansion revenue from existing customers Planning a coordinated launch campaign for the new SixSides website Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides SixSides on Skool: Community Builders Network

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.