
Episode #2
EP16 The Massive Barrier of Beliefs w/ Jessica Burgio
"I suck at marketing." That's the story I've been telling myself for years... and it turns out it's less about tactics and more about a wall of shit I built out of my own integrity. My guest Jessica is exactly the kind of person who calls that forward... down-to-earth, spiritual as hell, and not afraid to swear and get real with us. I basically asked her to coach me live on the show... and she did not hold back. Meet Jessica Jessica Burgio is an authority strategist, business coach, speaker, and host of The Jessica Burgio Show. For 25+ years she's helped entrepreneurs become the obvious choice in their industry... clarifying their message, strengthening their reputation, and building businesses that create opportunity long before the sales pitch. Before coaching, she spent years behind the chair as a salon owner. My friend Jess is blunt, funny, and deeply spiritual all at once... exactly who I needed sitting across from me for this one. What We Get Into Why "I suck at marketing" is really a story about integrity, not skill The pendulum swing between discipline and letting yourself be human Reframing sales and marketing as authenticity instead of sleaze Money, worth, and being an emotional buyer What happens when your defenses come up... and listening deeper anyway Imposter syndrome as a sign you're leveling up Reps, consistency, and running your own race instead of everyone else's Human design, projectors, and why your gift doesn't need to be hustled The time machine question... and the gift Jess would give her younger self Connect w/ Jess Instagram - @jessicaburgio Mastermind, One to One Coaching, and Podcast - jessicaburgio.com Chapters 00:00 - Intro: the story behind "I suck at marketing" 05:34 - Checking in: back pain, presence, and the lessons in the body 11:01 - Being human out loud: pendulum swings and permission 14:47 - Turning the episode into a live coaching session 16:45 - Reframing sales, marketing, and creativity as authenticity 22:28 - Money stories, being an emotional buyer, and learning from mentors 27:40 - When your defenses come up... listening deeper instead of arguing 32:06 - Imposter syndrome as confirmation you're leveling up 43:32 - Reps, consistency, and running your own race 52:36 - Algorithm fatigue and adjusting to what actually works 56:08 - Human design, projectors, and owning your gift 1:09:25 - The time machine question and closing gifts






