Overdrive Radio
From 'Hot Shootin' to true driver support: Owner-op Jeffrey Crise's second run toward a small fleet
This week’s Overdrive Radio features Overdrive Senior Editor Matt Cole's talk with our July Trucker of the Month. Based just outside Baltimore, owner-operator Jeffrey Crise runs open-deck freight, loading equipment quite often out of the port there and, as Cole wrote in his story late last month, the owner’s smack dab in the middle of a business fresh start: https://overdriveonline.com/15831345 Care to guess how the "Crise" last name is pronounced? He and Overdrive Editor Todd Dills had a bit of a laugh over that this past weekend as he worked to put this episode together. It's not like "crease," but another familiar word. Jeffrey "Cries," like a baby. Yet owner-operator Crise is nonetheless quick with a little chuckle remembering his first decade-plus-long run at a small fleet. Plenty others got a little bit of a laugh out of his company name and insignia on the doors during that first run at a small fleet. "People loved it," he said of the Hot Shootin's Haulin logo, Yosemite Sam featured prominently, on the sleeper of his units. The name of the biz nodded to his start with an F450 hotshot more than a decade ago, growing to five units and drivers at its high point before tough conditions drove him to shutter the operation just a couple years ago now. Today he’s back to hotshot flatbed work, pulling himself mostly with a Ram 3500, but likewise a Pete 579 now with a driver employed and at the wheel. His drive to push toward trucking success responds to improving conditions he felt he could see after just eight months away from the road. He could have retired, he said, but past failures didn’t sit well with him -- he knew opportunity was knocking when freight markets looked like they were turning in 2025. And Crise had learned plenty along the way, of course, maintained freight contacts with both familiar brokers and direct customers in the interim, all built on past performance -- bedrock on-time delivery and consistent communication, he stressed. If you take one thing from owner-operator Jeffrey Crise’s experience, here's hope that particularly the multi-truck current and aspiring owners can really feel the energy behind a top goal of his -- to truly serve the drivers. Serve them better than he did with the prior version of his fleet. He’s feeling good about prospects for that this year, he said. There’s stll time to get your own business, or that of another owner you admire, in the running for the Trucker of the Year award 2026. We’ve got three more Trucker of the Month semi-finalists coming through October. Make a nomination, or enter your own 1-to-3-truck business, at https://OverdriveOnline.com/TopTrucker
