
Episode #56
How Ricardo Bueno Turns Customers Into Superfans Through Community and Events
Ricardo Bueno has spent more than a decade in real estate tech building partnerships, communities and customer experiences for companies including Diverse Solutions and Follow Up Boss. His approach goes beyond selling the product. Ricardo believes customer adoption and retention deserve just as much attention as acquiring the customer in the first place. Educate people. Help them get more value from what they bought. Build an ecosystem around them. Do it well enough, and a customer can become the person recommending your product to everyone else. In this episode of the Partner & Profit Podcast, here's what we got into: Why Ricardo leads with education instead of product features - 03:16 Customer retention, adoption and creating superfans - 04:46 Why your best customers can become your best advocates - 07:00 How Ricardo went from small coffee meetups to a 510-person real estate event - 11:05 How he used smaller events to create FOMO for the next one - 14:06 Why every detail of an event contributes to the customer experience - 15:58 How Follow Up Boss approached its events as more than a traditional user conference - 17:24 Why superfans create referrals and an automatic transfer of trust - 20:47 Building an event backwards from the feeling you want people to leave with - 22:15 Ricardo’s goal wasn't simply to put on events. It was to create experiences people remembered and a community customers wanted to champion. Connect with Ricardo Bueno: Subscribe to his email list and follow his journey at ricardobueno.com Don't forget to subscribe, leave a review and share this episode if it brought you value!






