Paul Higgins Podcast

I built and sold a 7-figure tech consulting business. Eighteen years at Coca-Cola, ending as Director accountable for $300M in annual revenue. If you're a SaaS partner earning low to mid six figures, wearing every hat from sales to delivery, this show is your shortcut to scaling smarter. You're trapped at the center of the business. Revenue swings between feast and famine. You're stuck landing $15K implementations instead of $100K+ transformations. Each week I talk to SaaS partners of Salesforce, HubSpot, Zoho, NetSuite, and Monday.com who've made the WHO and WHAT decisions that move them from low-margin implementation work to premium engagements and predictable recurring revenue. Peter went from $700K at 60-hour weeks to $1.2M at 30-hour weeks. Jed wiped out his debt and doubled profits through strategic partnerships. Steve landed his first $500K contract by repositioning the same work he was already doing. No fluff. Just proven strategies from someone who's walked in your shoes. Subscribe to the newsletter at paulhigginsmentoring.com/newsletter.

Paul Higgins Podcast is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 86. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Paul Higgins Podcast, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #700

  700 - He Told Me He Despises Sales. I Told Him To Get A Job.

  Aug 17, 20267 min

  You've picked a real niche, built a real list, and spent real money, so why are there still zero sales calls on your calendar? In this episode, I break down what happened with a SaaS partner I'll call Dan, who sent 91 cold emails and dropped $6,000 on an association deal and still got nothing, all while quietly avoiding the one activity that fills a pipeline. I share the moment an investor offered to strip him down to less than half his own company just so he could keep not selling, and why I told him to go get a job instead. Then we dug into what he really meant when he said he despised sales, and he turned out to be one lens away from the trap he'd built for himself. If picking up the phone still feels like the call center you escaped years ago, this one is for you. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 699 - AI will expose you Check out more episodes of the Paul Higgins Podcast Subscribe to our YouTube channel: @PaulHigginsMentoring Join our newsletter Suggested resources

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  Episode #699

  699 - AI will expose you

  Aug 10, 20267 min

  Look at your last ten projects and ask an uncomfortable question: how many could the platform's own AI agent do most of within the next two years? For a lot of SaaS partners, the honest answer is most of them, and that is exactly the implementation, configuration, and migration work paying the bills right now. In this episode, I break down why AI is not going to replace you, it is going to expose you, and what actually gets exposed once the repetitive setup work starts to shrink. I share the call Chris, a Salesforce partner, made when he picked one industry and said no to everything else: revenue dipped for three to six months, then came back at a higher margin with less rework because he stopped learning every client's business from scratch. If you are spread across five verticals, known well enough to configure but not well enough to advise, this is the one decision that determines whether AI multiplies you or exposes you. Resources and Links Chris Widmayer on The Paul Higgins Podcast: Episode 691 - Why Going All-In on One Vertical Beat Staying a Generalist with Chris Widmayer Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 698 - SaaS is Dead Check out more episodes of the Paul Higgins Podcast Subscribe to our YouTube channel: @PaulHigginsMentoring Join our newsletter Suggested resources

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  Episode #698

  698 - AI Will Expose You

  Aug 3, 20266 min

  Every podcast in our space is telling you AI has killed SaaS, and not one of them can name a client who has actually walked away from their platform. In this episode, I show you why the "AI replaces the platform" story does not hold up right now, and where your attention actually belongs instead. Here is the test I run before I believe any of it: not what a guest or a host predicts, but what a client has actually done. The gap between "AI can build software" and "I will rebuild and maintain the tool I depend on daily" is enormous, and almost nobody's clients have closed it. So before you rip up your ICP over a threat that never shows up, ask what is actually costing you clients today: weak lead flow and conversions, not a version of your business AI might take in three years. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 697 - Five Verticals Feels Safe. It's the Riskiest Thing You Do. Check out more episodes of the Paul Higgins Podcast Subscribe to our YouTube channel: @PaulHigginsMentoring Join our newsletter Suggested resources

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  Episode #697

  697 - Five Verticals Feels Safe. It's the Riskiest Thing You Do.

  Jul 27, 20267 min

  The decision that scares you most is the one keeping you stuck, and the fear talking you out of it has a name: eggs in one basket. In this episode, I break down why that fear is a lie for SaaS partners spread thin across five verticals, and the two tests that kill it in under a week. I share how one client I work with crossed $100,000 a month for the first time with zero dollars spent on marketing, after finally committing to the one vertical he had avoided for years. You will hear why counting the real size of a market beats trusting the nerves, and why a niche you can reverse in 90 days is a test, not a bet. If you are tired of rewriting your pitch for every call and being shallow in five places while AI eats shallow for breakfast, this one is for you. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 696 - Wrong Problem Check out more episodes of the Paul Higgins Podcast Subscribe to our YouTube channel: @PaulHigginsMentoring Join our newsletter Suggested resources

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  Episode #696

  696 - Wrong Problem

  Jul 20, 20268 min

  You are about to spend months solving a problem you have never actually counted, and the real cost is not the wasted build, it is every move you do not make while you are stuck in it. In this episode, I break down three Slack conversations I had with SaaS partners in two weeks, each one convinced the complex solution was the answer: a platform migration, a staged AI email sequence, a full LinkedIn outreach system. In each case, one question flipped it, like the partner ready to switch platforms until he counted that the platform cost him $11,000 in lost deals while spreadsheets and homegrown builds cost him $140,000. I show you why AI can build the plan but can never tell you whether the problem is even yours, and the three simple moves that test the real constraint before you commit. If you are a SaaS partner staring down a major build, this is the glass of ice water, and the question is whether you will drop the O-ring in first. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 695 - Stop Doing the Delivery Yourself: A Smarter Way to Add Capacity with Jim Marascio Check out more episodes of the Paul Higgins Podcast Subscribe to our YouTube channel: @PaulHigginsMentoring Join our newsletter Suggested resources

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