
Paul's Agency Podcast
The Local SEO Playbook 2026: What’s Changed + How to Do It Right
<p>Greg Gifford is one of the most recognized voices in Local SEO and a longtime conference speaker known for practical, no-fluff advice.<br /><br />If you’re doing Local SEO for plumbers, lawyers, dentists, restaurants, dealerships (or any business that serves customers in a geographic area), this episode gives you a clear framework to align website + links + GBP + reviews into one cohesive strategy.<br /><br />In this episode, we cover:<br /><b>Chapter 1: Why Local SEO Matters (It’s a Different Algorithm)</b></p>2:35 Local intent + why Google switches algorithms3:21 Local vs traditional ranking behavior4:59 Relevance, prominence, proximity explained<p><b...



