Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every ep
Pitch Analysis
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
35%
Guest openness
Selective
Verified email on file
80/100
Required Score
Sign up to generate a grounded pitch for Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations.
What is Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations is a business podcast hosted by Fexingo, with 159 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Fexingo hosts Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations, a business show with 159 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #163
The ROAS Blind Spot in TikTok Shop Creator Affiliate Commissions
Aug 18, 202610 minS4
Lucas and Luna dig into a hidden ROAS killer on TikTok Shop in 2026: creator affiliate commissions. While most brands optimize ad spend on paid placements, the affiliate fee structure quietly eats margins and skews attribution. They walk through a concrete scenario where a $50 product with a 20 percent creator commission looks profitable in the ads manager but bleeds cash once you factor in return rates and the commission clawback on refunds. They discuss how the platform's default commission tiers, the 'affiliate halo' on organic sales, and the timing of payouts create blind spots that standard dashboards miss. Lucas suggests a simple framework: layer commission cost into your blended CAC, track commission-adjusted ROAS by creator tier, and renegotiate rates based on true incrementality. Luna pushes back on whether brands even have the data to measure incrementality, and they land on a practical first step: a two-week test isolating affiliate-driven sales from paid ads. The episode closes with a forward-looking question about whether TikTok will follow Amazon's lead and tighten its affiliate reporting. #TikTokShop #CreatorAffiliate #ROAS #AffiliateMarketing #DTCBrands #PerformanceMarketing #PaidAds #Attribution #Incrementality #CommissionClawback #BlendedCAC #Ecommerce #Marketing #Business #FexingoBusiness #BusinessPodcast #FexingoPerformanceMarketing #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
The TikTok Shop ROAS Blind Spot in Creative Testing
Aug 17, 202611 minS4
In this episode, Lucas and Luna drill into a specific TikTok Shop ROAS blind spot that most DTC brands miss: the way creative testing can quietly distort your return on ad spend. They break down a real scenario where a brand's 'winning' ad was actually a statistical fluke, and explain why your creative testing cadence might be inflating your numbers. They cover the danger of over-optimizing to a small sample, the difference between creative testing and creative scaling, and a simple framework for structuring tests so your ROAS numbers mean something. If you're running TikTok Shop ads and wondering why your ROAS looks great on paper but your profit doesn't, this one's for you. #TikTokShop #ROAS #CreativeTesting #DTC #PerformanceMarketing #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #DirectResponse #AdCreative #ScalingAds #DataDrivenMarketing #Ecommerce #SocialCommerce #Analytics #MarketingStrategy #AdTesting Keep every episode free: buymeacoffee.com/fexingo
The TikTok Shop ROAS Blind Spot in Creative Fatigue
Aug 16, 202612 minS4
In this episode, Lucas and Luna dive into the TikTok Shop ROAS blind spot that most DTC brands miss in 2026: creative fatigue. They explore how the algorithm's preference for fresh creative can artificially inflate ROAS early, then cause a sudden cliff as fatigue sets in. Using a hypothetical brand example, they break down the numbers: a campaign that saw 4.5x ROAS in week one, sliding to 1.8x by week four. They discuss the importance of creative testing velocity, the role of hook variation, and how to structure a testing budget. Lucas also shares a practical framework for measuring creative lifespan and knowing when to refresh. This episode is a must-listen for performance marketers struggling with the TikTok Shop ROAS plateau. #TikTokShop #ROAS #CreativeFatigue #PerformanceMarketing #DTC #AdCreative #Marketing #Business #Ecommerce #SocialCommerce #AdTesting #CreativeTesting #DirectResponse #PaidSocial #FexingoBusiness #BusinessPodcast #MarketingPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a ROAS blind spot that most DTC brands miss on TikTok Shop: ad frequency. They explain why showing the same creative to the same user too many times doesn't just annoy them — it quietly inflates your ROAS while killing your incrementality. Using a real-world example of a skincare brand that saw a 40 percent drop in ROAS when they capped frequency at two, they break down the difference between ROAS and profit, the role of creative fatigue, and how to diagnose frequency issues in your own campaigns. They also discuss practical fixes like creative rotation, audience segmentation, and frequency caps, and why you should measure incremental return on ad spend (iROAS) instead of just the headline number. If you're running TikTok Shop ads and wondering why your ROAS looks great but your profit doesn't, this episode will show you what to look for. #TikTokShop #ROASBlindSpot #AdFrequency #PerformanceMarketing #DTC #CreativeFatigue #IncrementalROAS #FrequencyCapping #TikTokAdvertising #MarketingROI #AdSpend #Profitability #DirectResponse #FexingoBusiness #BusinessPodcast #MarketingPodcast #DigitalMarketing #Ecommerce Keep every episode free: buymeacoffee.com/fexingo
When TikTok Shop exploded in 2024, brands rushed in, saw huge ROAS numbers on day one, and scaled their ad spend. But Lucas and Luna dig into a quieter number: what happens when a brand starts to rank organically for its own brand search terms, and paid ads keep claiming credit for sales that were going to happen anyway. They unpack a specific DTC skincare brand that cut TikTok ad spend by 30 percent and saw organic revenue jump — because TikTok Shop's search algorithm was rewarding their content and product listings. The episode walks through how to audit your own TikTok Shop search terms, why default attribution windows inflate branded ROAS, and the incremental test that separates true new demand from cannibalized purchases. It's a practical look at the blind spot that hides in plain sight on every TikTok Shop dashboard. #TikTokShop #TikTokAds #ROAS #PerformanceMarketing #DTC #IncrementalROAS #SearchMarketing #BrandSearch #Attribution #PPC #SocialCommerce #PaidSocial #MarketingMetrics #Ecommerce #DigitalMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Every question we get asked before someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
What happens if I cancel?
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
