Episode #507
The niche the built her business
Courtney, owner of Declet Designs, didn't build a thriving web design business by trying to serve everyone. She built it by going deep into one very specific world: weight-inclusive dietitians and therapists (and, more recently, midwives and doulas) — and refusing to be anything other than exactly what they needed. In this episode, Courtney and Michelle talk about why that narrow focus, not a broader one, is what made her successful. As Courtney puts it, "I would not have been successful if I just went out and was like, I do websites for everyone." Because she's a dietitian and eating disorder survivor herself, she could speak her clients' language in a way a generalist designer never could — down to the word choices, the imagery, and the marketing approach that would actually make their audience feel safe. It's a conversation about the real payoff of specificity: less convincing, more trust, and a business that grows because of who it doesn't try to serve. _____ About Courtney Courtney Vickery, MS, RD, LD is a multi-passionate entrepreneur in the weight-inclusive space. She's an anti-diet dietitian and Certified Intuitive Eating Counselor with her own private practice, Vickery Wellness. She is also the CEO of Declet Designs, her website and branding studio for weight-inclusive businesses. She has a double dose of knowledge, with bachelor's degrees in political science and dietetics, plus a Master's degree in Foods & Nutrition from the University of Georgia (and still teaches an undergraduate course there). Her career journey includes working as a Director of Corporate Health Services & Community Outreach, clinical dietitian, managing group fitness programs and community health programs, and roles in healthcare administration and corporate health. She's even stepped in as the Interim Director of the Dietetic Internship at the University of Georgia. At home, Courtney shares life with her husband of 15 years (they've been together since high school!), two kids, a dog named Oliver, and two kitty cats, Finnick and Calliope. She is the perfect blend of Enneagram 1 determination and a laid-back coffee shop aficionado. When she's not helping therapists and dietitians rock their brands and websites, you can catch her chilling at a coffee shop, sipping tea, or spending time with her awesome family. Her passion for blending her love for weight-inclusive care with her knack for web and branding design makes her your friendly expert in dietetics and web design. Find Courtney at https://decletdesigns.com
