The Analytical Brand

The Analytical Brand takes a deep dive into the intelligent side of branding and marketing, bringing together some of the industry’s brightest thinkers to discuss topics ranging from behavioral neuroscience to cutting-edge market research. Driven by curiosity and curated for depth, these conversations will change how you think about branding, and by extension—how you think about the world. Follow host Martin Schiere on LinkedIn or visit Brandingmag.com for more insights, articles, and courses about all things branding.

The Analytical Brand is a business podcast hosted by Unknown Host, with 4 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Analytical Brand, a business show with 4 episodes published.

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  Episode #4

  Why Most Packaging Redesigns Fail with Dr. William Caruso

  Jul 3, 202638 minS0

  <p>Can a packaging redesign actually increase sales? In this episode, we dig into the science of packaging with Dr. William Caruso, senior marketing scientist at the Ehrenberg-Bass Institute, Adelaide University. Dr. Caruso explains why packaging doesn’t create demand but rather facilitates purchase, and why a redesign in isolation almost always does more harm than good.</p><p>Together with host Martin Schiere, Dr. Caruso challenges much of what marketers assume about modernization, distinctive assets, and cultural differences. He explains why marketers consistently overestimate the strength of their own assets, why no redesign in his research ever reversed a de...

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  Episode #3

  How Social Relationships Can Change Your Mind with Dr. Sarah Stein Lubrano

  Mar 19, 202640 minS0

  <p>What makes some ideas impossible to change minds about while others are surprisingly easy? In this episode, we dive deep into the psychology of persuasion with Dr. Sarah Stein Lubrano, author of "Don't Talk About Politics" (though politics is exactly what we discuss). Dr. Stein Lubrano reveals the fascinating science behind cognitive dissonance and why our attempts to convince others often backfire spectacularly.</p><p>From her research on why farmers buy drought-resistant seeds while denying climate change, to Obama's organizing techniques, to why protests don't work the way we think they do, Dr. Stein Lubrano challenges everything we...

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  Episode #2

  Building a Data-Driven Culture at Bank of America with Amy Avery

  Dec 18, 202539 minS0

  <p>What does it really take to make data matter inside complex organizations, and why do so many insights fail to drive action?</p><p>Amy Avery, Head of Analytics, Modeling & Insights at Bank of America, joins The Analytical Brand for a conversation on turning raw data into meaningful business decisions. She shares her journey from leading analytics in a creative agency to building a world-class insights function at one of the largest banks on the planet. Hear about the power of storytelling in analytics, the balance between intuition and evidence, and what it takes to embed data at the...

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  Episode #1

  Why Effective Advertising Still Starts With Building Memory

  Dec 15, 202538 minS0

  <p>What actually makes advertising work, and why do so many brands still get it wrong?</p><p>Welcome to The Analytical Brand. In this debut episode, we’re joined by advertising effectiveness expert Andrew Tindall for a sharp, insightful look at what truly drives impactful marketing. He and host Martin Schiere unpack the biggest mistakes brands make, from undervaluing distinctive brand assets to misunderstanding the emotional power of advertising, and share practical guidance on adapting creative for different channels. They also explore short-form and skippable content, the balance between emotion and effectiveness, and why radio and outdoor remain underrated.</p>...

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