Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners

Small Business Sorted with Kay & Crystal is an Australian small business podcast for business owners who want to improve their cash flow, pricing, profitability, systems and team management. Hosted by business growth coach and advisor Crystal Petzer and bookkeeper Kay Godfrey, the show combines practical business strategy with straightforward financial advice. With more than 40 years of combined experience, Crystal and Kay understand the real challenges of running a small business and explain what to do next without jargon or unnecessary fluff. Each episode explores the issues that can hold a business back, including: Cash flow and understanding your numbers Pricing your services profitably Bookkeeping and financial management Finding and managing staff Building better systems and processes Winning customers and creating consistent work Managing stress, burnout and business grow

Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners is a business podcast hosted by Kay Godfrey & Crystal Petzer, with 25 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kay Godfrey & Crystal Petzer hosts Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners, a business show with 25 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners

  Smart Strategies for Exiting Your Business the Right Way(EPS19)(audio)

  Aug 21, 20261h 12m

  Send us Fan Mail In this episode Kay and Crystal unpack the real world process of exiting your business and share honest stories about: rushed exits valuation surprises staff reactions the emotional impact of stepping away from your business You will learn how to: plan early and set a clear exit timeline work out your financial freedom number understand your personal financial position prepare your books and financial records for sale reduce owner dependence and strengthen business systems diversify your customer base identify business risks that affect sale price This episode covers: business valuation cashflow sustainability goodwill and business value staff transition and communication client retention strategies legacy protection how to build a business that can operate without you Ideal for small business owners considering selling, retiring or transitioning their business. Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.

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  Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners

  Behind the scenes in Australia’s most recognised handyman franchise? (Eps18)(audio)

  Aug 13, 20261h 6m

  Send us Fan Mail What really happens behind the scenes in Australia’s most recognised handyman franchise? In this episode of Small Business Sorted , Kay and Crystal sit down with Jim Kelly (Hire A Hubby Mona Vale & Balgowlah) and Giles Smith (Hire A Hubby Forestville) — two of the Northern Beaches’ highest‑rated handyman franchisees. Jim brings 30+ years of franchising and customer service experience, multiple Franchisee of the Year awards, and a thriving $1.2M operation supported by a full team. Giles shares his journey from Cornwall farm kid → CIO → children’s book author → one of Sydney’s most Google‑rated handymen. Together, they unpack: How they got into Hire A Hubby — including surfing conversations, failed ventures, and “do what you love” moments Why franchising reduces risk and how buying an existing customer base changes everything The three biggest complaints in the handyman industry (and how good operators avoid them) How to manage staff, avoid burnout, and stop the boom‑and‑bust cycle of tradie work The real misconceptions about handymen and why the job requires massive skill breadth Their biggest mistakes, warranty nightmares, and how they fixed them fast The habits and systems that keep their businesses profitable and customers loyal You’ll also hear brilliant stories — from spray‑painting a neighbour’s house by accident to the infamous “wrong letterbox saga” — plus practical advice for any small‑business owner about hiring, quoting, communication, and protecting your sanity. Perfect for: Small business owners, tradies, franchise buyers, Northern Beaches locals, and anyone curious about what it really takes to run a successful service‑based business. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.

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  Episode #17

  10 Reasons You Might Exit A Business (Eps17) (Audio)

  Aug 11, 202654 min

  Send us Fan Mail Thinking about exiting your business - now or someday? In this episode of Small Business Sorted , Kay and Crystal dive deep into the 10 real reasons small business owners choose (or are forced) to exit their business , and what you can do to prepare long before the pressure hits. From retirement , burnout , losing passion , industry changes , health issues , partnership breakdowns , and financial decline , we unpack the honest conversations business owners rarely have but absolutely should. You’ll hear real stories from our own experiences, including: Kay selling her First Class Accounts franchise and rediscovering her passion for bookkeeping after finding The Strategic Bookkeeper (“ she just reignited something in me ” ) Crystal’s wake‑up call during emergency surgery (“ no one knows everything about what I’ve got ” ) Clients who faced sudden illness, unexpected offers, industry disruption, and the harsh reality of declining profitability Why burnout often shows up as snapping at family, heart palpitations, and feeling constantly “on” (“ I don’t relax. I can’t relax. ” ) We also explore: -How AI and automation are reshaping industries -Why selling when your business is performing well matters -The danger of handshake partnerships -What happens when your wealth is tied up in the business -Why every owner needs an exit plan even if you’re not ready to leave If you’ve ever wondered “Would I buy my business today?” , this episode will give you clarity, direction, and a few laughs along the way. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.

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  Episode #14

  10 Costly Small Business Mistakes and How to Avoid Them (Eps14) (Video)

  Aug 1, 20261h 1m

  Send us Fan Mail Are you undercharging, doing everything yourself or running your business without fully understanding your numbers? In this episode of Small Business Sorted, business growth coach Crystal Petzer and bookkeeper Kay Godfrey reveal 10 common small business mistakes and practical ways to avoid them. Drawing on their experience running businesses and helping Australian business owners, Kay and Crystal explore the problems that can damage your cash flow, profitability, team, customer experience and long-term business growth. The 10 small business mistakes covered are: Not knowing your numbers Pricing too low and undercharging Trying to do everything yourself Operating without proper systems and processes Hiring employees too quickly—or waiting too long Avoiding difficult conversations Not marketing consistently Ignoring the customer experience Failing to plan ahead Not looking after yourself as the business owner In this episode, you’ll learn: Why understanding profit, cash flow and job profitability matters How undercharging affects every part of your business Why delegation is essential for sustainable business growth How systems and procedures reduce business chaos When to hire your next employee How to approach difficult conversations with staff and customers Why marketing must continue when you’re busy How customer experience affects referrals and repeat business How a simple 90-day business plan can create direction Why business-owner burnout affects decision-making and performance Whether you’re a tradie, service provider, consultant, entrepreneur or established business owner, this episode will help you recognise the habits and decisions that may be holding your business back. If you recognise several of these mistakes, don’t panic. Choose one area, take one practical step and start improving it today. Connect with Small Business Sorted: Crystal Petzer – Business Growth Coach https://businessgrowthcoach.com.au/ Kay Godfrey – Up Up and Away Bookkeeping https://upupandaway.net.au/ Radio Northern Beaches – 88.7 or 90.3 FM https://www.rnb.org.au/ Email: radio@businessgrowthcoach.com.au Facebook: https://www.facebook.com/profile.php?id=61590811295505 Instagram: https://www.instagram.com/small_business_sorted/ Follow Small Business Sorted for practical Australian small business advice covering business growth, finance, pricing, leadership, staffing, marketing and business systems. #SmallBusinessMistakes #SmallBusinessAustralia #BusinessGrowth #BusinessAdvice #CashFlow #BusinessPricing #Entrepreneurship #SmallBusinessSorted shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.

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  Episode #13

  Stop Thinking Like an Employee: How to Think Like a Business Owner (Eps13)

  Jul 25, 20261h 2m

  Send us Fan Mail Are you running your business with an employee mindset? In this episode of Small Business Sorted, Kay and Crystal explain how to develop a business owner mindset, step away from doing everything yourself and build a business that can grow without relying on you for every decision. Many new business owners unintentionally recreate their old job. They stay focused on completing tasks, solving daily problems and reacting to whatever happens next rather than concentrating on business strategy, leadership, profitability and long-term growth. In this episode, we explore: The difference between an employee mindset and a business owner mindset Why business owners get trapped working in the business How to make time to work on your business The dangers of doing everything yourself Why undercharging limits business growth and profitability How to delegate effectively and build a reliable team The importance of systems, processes and technology How to stop becoming the bottleneck in your business The different roles a business owner must manage, including marketing, sales, finance, risk, customer experience and workplace culture Kay and Crystal also share honest stories about pricing mistakes, hiring challenges, technology frustrations and learning to let go of tasks that someone else could handle. This episode offers practical small business advice for Australian business owners, tradies, service businesses and entrepreneurs who want to improve their leadership, delegate more effectively and build a profitable business that doesn’t depend entirely on them. If you’ve ever said, “It’s quicker if I just do it myself,” this episode is for you. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.

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