
Episode #13
Tech Enabled Marketing Agencies | What we've been building | EP 13
In this episode, Stephen and Chris discuss the development of tools for AI search, visibility, and optimization. They explore the impact of AI on agency models and the evolution of technology-enabled marketing agencies. Additionally, they delve into the emergence of Amazon Rufus and the implications for optimizing on the Amazon platform. Takeaways Tech-enabled agencies leverage AI to achieve higher margins and deliver value to clients. The development of tools for AI search and visibility is crucial for optimizing on platforms like Google / ChatGPT / Amazon Rufus etc. Chapters 00:00 Tech-Enabled Agencies and AI Impact 02:09 Building Technology for Marketing Agencies 03:15 Utilizing AI for Visibility and Optimization 18:04 Emergence of Amazon Rufus and Optimization Implications

