
Beyond The Cart
Data, Attribution, and the Reality of eCommerce Performance
In this episode of Beyond the Cart, host Kyle Hamar, CEO of OmniRocket, sits down with Alon Levin, VP of Product Evangelism at Supermetrics, to explore how ecommerce brands can turn fragmented marketing data into better, faster business decisions. With more than two decades of experience across marketing technology, advertising technology, and product strategy, Alon shares how brands can bring data from advertising platforms, Shopify, CRMs, and other sources together to create a more complete view of performance. The conversation explores how normalization and semantic layers can help marketers make sense of disconnected data and give AI the context it needs to produce more useful insights. Alon also explains how AI can help marketers run experiments, identify hidden opportunities, improve conversion rates, and optimize performance without replacing the strategic thinking behind those decisions. Whether you're an ecommerce operator, marketer, or business leader, this episode offers practical insights into using data and AI together to make smarter decisions and improve performance. Main Topics Covered Turning Fragmented Data into Real-Time Decisions Using AI to Improve Performance Without Losing Strategy Connect with Alon Levin Website: https://supermetrics.com LinkedIn: https://www.linkedin.com/in/alonlevin/ Supermetrics LinkedIn: https://www.linkedin.com/company/supermetrics/ Follow Omnirocket to stay updated on upcoming episodes Website: https://www.omnirocket.com YouTube: https://www.youtube.com/@omnirocketofficial LinkedIn: https://www.linkedin.com/company/omnirocket/

